Just in time for Cultivate’23, National Garden Bureau (NGB) is announcing the 2024 “Year of the” crops.
The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers, retailers, and garden communicators throughout the U.S. and Canada can highlight these flowers and plants in their marketing to help generate interest in and sales of these crop classes.
- Year of the Lily - Bulb
- Year of the Angelonia - Annual
- Year of the Squash - Edible
- Year of the African Violet - Houseplant
- Year of the Hosta - Perennial
- Year of the Buddleia – Flowering Shrub
Also at Cultivate’23, How to Improve Profitability with Free Marketing Programs. Hear from industry panelists on how to use the “Year of the” program as well as similar programs from both NGB and All-America Selections. The session will be held on Saturday, June 15, at 4 PM in Union Ballroom A.
Beginning November 1, 2023, National Garden Bureau will have photos of numerous varieties of all six crops (provided by NGB members) posted on the NGB website. NGB also creates PDF’s of fact sheets, flyers, handouts, signs, posters, PowerPoint presentations, etc., that are available for anyone’s use. After November 1, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote these non-branded, non-specific varieties to consumers and encourage gardening with these crop classes.