Plants substantially more expensive on average at auctio, flowers lag behind

Due to a cold start in April, the real spring rush at Royal FloraHolland got underway relatively late, but from Mother's Day onwards, the temperature and volumes picked up. Over the months of April, May, and June 2023, a total of 7.1% fewer auction carts and 4.5% fewer auction transactions were handled compared to 2022. In terms of units, 5.4% less was sold at auction, but the average price increased by 6.6%. The average price of plants even increased by almost 33%. The share of auction presale transactions increased by one percentage point to 25%.

A total of 232 office workers contributed with 393 peak auxiliary shifts during the period. Most of the extra shifts (214) were worked in May. This is no surprise given the many public holidays and Mother's Days the month has, and of course, the absolute peak day the auction has to endure on the last day of May.

You can read an extensive review on the Royal FloraHolland website.

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