China: Flowers' journey from fields to customers

Yunnan is considered one of the three major flower-producing areas in the world. In recent years, the planting, harvesting, trading, transportation, and other procedures of the Yunnan flower industry chain have been continuously improved.

Livestreamers and merchants start their work early in the morning at the bustling flower markets in the city of Kunming, surrounded by a rainbow of flowers for sale.

In the Kunming International Flora Auction Trading Center (KIFA) auction hall, buyers from all over the country can quickly decide whether or not they should bid for flowers based on information on the varieties, grades, and prices displayed on a trading screen.

Florists have to seize every second to transport the flowers to guarantee their freshness. When the auction is over, the flowers are packaged before heading to cities across China or foreign countries.

The diversification of sales channels and convenient logistics systems have greatly shortened the time of flowers' journey from fields to customers and also contributed to a significant increase in sales volume of fresh cut flowers in Yunnan. In recent days, the average daily trading volume at the KIFA has reached five million stems.


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