UK: Florist Emily opens new studio and appears in top fashion magazine Vogue

A North Staffordshire florist who fell in love with floral design while doing the flowers for her own wedding has opened a studio and appeared in Vogue magazine. Emily Hewitt of Penkhull set up Wilderness Floral Design in 2019 as a 'side hustle' alongside her day job in a marketing agency.

She took the plunge to go full-time with her own business last year after getting through the pandemic and having a baby in 2021.

And now the 32-year-old has opened her own studio in the Barracks in Newcastle where she plans to hold workshops, as well as providing a convenient and central point for clients to visit, complete with its own parking.

Her business had a further boost when she was invited to take part in the Married in Vogue advertorial feature, which brought her floral designs to a wider audience, first appearing in the July edition which had Miriam Margoyles on the cover.


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