The orchid is known as the queen of the plant kingdom - a special plant that has, therefore, been given its own day. Since 2012, the International Day of the Orchid has taken place annually on every first Thursday of September, honoring the popular plant. This year, the day falls on Thursday, September 7, making this a good time to talk about orchids.
Beauty that stays
Orchids, besides their stylish character, diversity, and easy care, also have a very long shelf life. Under the campaign message 'Beauty that stays,' orchid growers capitalize on these qualities of the plant. The plants easily flower for six to eight weeks, and some varieties even for months. This allows consumers to enjoy its appearance, fragrance, and colors every season.
The orchid has been the most popular flowering houseplant for decades. Millions of households worldwide are decorated with orchids. With more than 25,000 varieties, there is plenty of choice. With spectacular colors, exciting shapes, and breathtaking flowers, the orchid is obviously no ordinary plant. The orchid adds instant allure to a space and, unexpectedly, is a very easy plant.
Especially for International Orchid Day, a promotional kit was developed in four languages with promotional materials. The press kit contains information, interior inspiration, care tips, and videos. You can download the press kit via the following link: