VHC takes over WICO Flowers nursery and grows to 24.5 ha santini production

Van Helvoort Company (VHC) will take over chrysanthemum nursery WICO Flowers from Gert and Gerdi van Genderen in Gameren with effect from October 1, 2023. With this acquisition, VHC strengthened its position in the field of santini.

The current production of WICO Flowers - various chrysanthemum varieties - will be taken over by VHC. A transition to santini production will take place by the end of 2023. The acquisition will increase production to around 125 million stems a year and the area to 24.5 hectares.

Henk, Frans, Evert and Gert van Helvoort

"We are delighted to realize this expansion," says Evert van Helvoort. "After the recent acquisition of 2.5 hectares of greenhouse in Brakel and 6 hectares of greenhouse in Poederoijen, we still see growth for our company and our product. On the buyer side, you see further consolidation and the demand for one-stop shopping for santini, which is what we are responding to with our growth."

Within the chrysanthemum range, the share of santini has been growing in recent years. One of the reasons is that chrysanthemums have become considerably more expensive in the last few years. Consumers are looking for alternatives, and the santini is one of the options in this respect. Nationwide, there are now 75 to 80 ha of santini 'standing'.

WICO Flowers occupies eight ha of land, of which three ha are glass. "There are no concrete building plans for now, but the prospect of doing so is one of the main reasons we bought this very company," he says.

With the sale of this business, Gert and Gerdi van Genderen can now fully focus on their other business, GG Flowers.

For more information:
Molenkampsweg 15b
5306 VN, Brakel
Tel.: +31 (0)418 67 71 55

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