Komet Sales has acquired Unosof, a leading farm management solution for large-scale flower farms. Collectively, Unosof and Komet's SaaS and e-commerce solutions help their customers manage over $2.0 billion in floral product transactions annually, and Komet's K2K platform powers the largest digital B2B floral network in the Americas. This acquisition is set to significantly expand Komet's and UNOSOF's capabilities in the farm segment while also enabling UNOSOF to expand more quickly into new markets. The acquisition will also greatly expand the ability of farms using UNOSOF to easily sell their products via the K2K network. UNOSOF will continue to operate as a standalone farm software provider and help spearhead the capabilities of Komet's K2K platform for the farm segment.
Chris Beals, CEO of Komet, will continue to lead the combined entity. UNOSOF Co-founders Jeroen Van Vliet and Jeremy Adams will continue to lead UNOSOF and spearhead the expansion and integration of the farm segment solutions and link customer inventory into the K2K e-commerce platform. Alejandro Perez, the founder of Komet and its Chief Innovation Officer, will continue his role in driving innovation post-acquisition.
"This transaction is a game-changer for the floral industry," said Chris Beals. "By integrating UNOSOF's expertise at the farm level with Komet's robust e-commerce and inventory platform, we're poised to offer an unparalleled solution that addresses the challenges faced by both flower wholesalers, importers, and farms as well as delivering on a scaled e-commerce platform for customers to transact worldwide. Our shared vision is to enable businesses in the floral space to expand sales and improve operational efficiency."
A key strategic initiative post-acquisition will be the seamless integration of inventory between Komet and UNOSOF customers, as well as enabling operational improvements such as product barcode interoperability. These investments will enable farms using UNOSOF to effortlessly make their current and future inventory available for sale via the K2K e-commerce platform, further bridging the gaps between flower farms, importers, and wholesalers.
Additionally, following the transaction, Komet and UNOSOF are accelerating joint efforts to help create an interoperable product catalog and product matching system to help floral brands and growers to standardize their product descriptions and images. This initiative aims to reduce errors and manual data entry, ensuring a smoother and more efficient experience for B2B floral customers. Both companies are committed to automating sales and operations processes, further enhancing efficiency in the industry.
Jeroen Van Vliet stated, "Joining forces with Komet opens up a world of opportunities. We're excited to continue to grow UNOSOF and contribute our expertise to the powerful K2K e-commerce platform." Jeremy Adams added, "Most importantly, together, we'll be able to serve the floral industry in even more impactful ways."
Alejandro Perez commented, "I've gotten to know Jeroen and Jeremy over the years as we built a lightweight integration to support mutual customers, but by joining UNOSOF and Komet officially, we're taking a giant leap forward in providing integrated solutions for the floral industry and unifying the B2B supply chain globally through K2K."
For more information:
Komet Sales
www.kometsales.com