The second and final edition of Amaryllis Meet & Greet was held last week. The week prior, the Green Trade Centre in the Netherlands was decked out with Amaryllis varieties; last week, it was Royal FloraHolland's Naaldwijk location's turn. A second Ferrari ride went to Pierre Paauwe of H.P. van Nieuwkerk.
The two Meet & Greets were well attended by buyers and marketers from various traders. Buyers could view the complete assortment, share knowledge, and chat with growers. During the Meet & Greets, high-profile prizes, including two rides in a Ferrari, were up for grabs. The first winner, Sander Eekhof of Hilverda de Boer, and Pierre both got to race around in a real Ferrari.
“We wanted to showcase the wide Amaryllis range with varieties that are available throughout the sales season, from fall and winter until early spring. The assortment has over 130 different varieties," says promotion committee member Martijn van der Ende.
All Royal FloraHolland's cut amaryllis suppliers jointly developed a catalog. It contains all varieties that will be available in ample quantities in the 2023/2024 season. The catalog was distributed at the Meet & Greet.
Amaryllis promotion campaign
The Amaryllis promotion campaign is a cut amaryllis growers' initiative, in collaboration with Royal FloraHolland. The Concept Factory team developed and runs the campaign, commissioned by the Amaryllis Promotion Committee.
Its slogan is "Hello Amaryllis, witness the magic unfold" and highlights Amaryllis' beautiful, magical flowering process in the vase: from bud to flower. Much attention is also given to Amaryllis' seasonal experience in fall, winter, and early spring. Amaryllis are abundantly available from October through March.
Photo credits: Amaryllisinfo.eu
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