The flower industry in Russia is facing a series of challenges and changes in 2023. Roses and chrysanthemums remain popular, but chrysanthemums are facing competition from cheaper flowers, reducing their popularity. Bush varieties of roses are becoming more in demand.
An increase in the cultivation of budget tulips is forecasted for the next season. Lily production is decreasing due to a demand reduction.
The trend of import substitution is observed in the selection and production of planting material. The share of domestic flowers is only 17%. Domestic companies face difficulties in competing with imports due to the low cost of foreign flowers. Sanctions and the absence of a breeding institute create problems with planting material.
Experts anticipate changes in consumer preferences, shifting from bright to more subdued shades. Forecasts are divided into optimistic and pessimistic scenarios, depending on government support. Specialists anticipate stable market development, highlighting increased production and expansion of the assortment. Flower imports are stable, but experts call for a change in attitude towards flowers in daily life to support the positive development of the industry.
Source: vestnikapk.ru