It has bee a good Valentine's Day

February is the month of Valentine's Day. Therefore, there was a lot of news published on this holiday. How was the run-up, and what were the results? All in all, despite weather challenges in the production areas, it seems to have been a good Valentine's Day in 2022. Of course, there were also exhibitions taking place. We published several pictures of Christmasworld that took place at the end of January in Germany, but we also visited Myplant & Garden in Milan, Italy. Of course, much more happened, like Suntory's blooms lighting up the Grammys, Flores El Capiro celebrating a 10K container shipment of chrysanthemums, and much more!

Denkers Air B.V. takes to the sky

Denkers B.V. specializes in all forms of transport. Although the company initially focused on overseas shipping, demand for air freight from its current customer base has…

Kenya: "Valentine's Day production and prices lower than usual"

"Valentine's Day sales are low profile this year, both production and market wise", says Sachin Appachu of Bliss Flora, who grows roses in Njoro, Kenya, at an altitude of…

"Demand continues to increase worldwide"

Back in 2019, Zepeti was baptized in the Netherlands, and since then, demand has grown significantly all over the world. Currently, around 3 million units are being produced…

Rwanda’s floriculture industry is flourishing

Rwanda's floriculture industry and horticulture sub-sector have grown significantly over the last few years. Rwanda's horticulture sub-sector, mainly flowers, vegetables, and…

US: Valentine's Day 2023, what to expect?

People are estimated to have spent $23.9 billion on Valentine’s Day in 2022—up from $21.8 billion in 2021 and the second-highest year on record. (source:…

Prince & Prince forecast $3.6 billion dollars in U.S. consumer floral purchasing for Valentine’s Day 2023

Come Tuesday, February 14, 2023, Valentine's Day will be celebrated, and Prince & Prince, Inc. (P&P), one of the leaders in market research, focused on the floral and green…

"There is still so much to understand about the new market reality"

While the US consumer Valentine's Day spending forecast is optimistic (see the Prince & Prince survey), flower buyers seem to be hesitant. "Pre-books were below expectations,…

Suntory's blooms lighting up the Grammys

Varieties of Suntory Flowers were again lighting up music's biggest night. On February 5, the 65th Grammy Awards in Los Angeles took place, and for the 4th year, Suntory was…

Colombia: "High demand, but lower production due to dry weather”

"Demand for our hydrangeas was high, but pre-bookings came in late, and production was a challenge," says Catalina Arango of Flores Del Este when reflecting on Valentine's Day…

How are the Italian poinsettia genetics doing in the US?

After 15 years of breeding in poinsettia and over 10 years of experience with their genetics on the European market, Italian breeder Lazzeri entered North America in 2020.…

Flowers and plants shine at presentation of 2Dezign at Christmasworld

After 3 years of absence due to covid, Christmasworld took place again in Frankfurt am Main, Germany. This year, flowers and plants were again given a spot at the fair and…

Flores El Capiro celebrates 10K container shipment of chrysanthemums

Flores El Capiro sent their 10,000th container shipment and celebrated this milestone on February 3. This Colombian company specialized in the cultivation and…

"Ecuador's unpredictable weather has been the major challenge this year, but all in all, we are very pleased"

"Ecuador's unpredictable weather has been the major challenge this year, but all in all, we are very pleased," says Michelle Jibaja of Rosaprima, Ecuador's largest premium…

It's Valentine's Day!

It's Valentine's Day! Florists and retailers are still in the middle of the rush, so no final conclusions can be drawn yet, but all over the world, the holiday is different…

“Americans love flowers"

How was Valentine’s Day 2023 in the US? “In Valentine's week, sales were for many the same as 2022, and for some sales were up by about 2-5%”, says Joost Bongaerts, owner…

Valentine's Day: More tulips than roses traded at Royal FloraHolland

In the two weeks before Valentine's Day, Royal FloraHolland's marketplace sold 160 million tulips and 151 million roses. The number of roses sold was 8 million lower than last…

Valentine's Day at Polish supermarkets

Valentine's Day is one of the most important flower celebrations for the Polish flower market, after Mother's Day and Women's Day. Increasingly more people buy their flowers…

Photo report HortiContact

HortiContact 2023 has come to an end last week. On Tuesday, Wednesday, and Thursday, February 14 to 16, the trade show took place at the Evenementenhal in Gorinchem. Over the…

"Entering Europe is a natural next step in our growth"

LiveTrends is celebrating its 10th anniversary this year. On July 1, 2013, the company was born and is nowadays one of the biggest suppliers in the…

Denmark: "Growers see this crisis as an opportunity to improve and be more innovative"

Growers are hit by the energy crisis in Denmark as well. In 2022, four ornamental nurseries had to close their doors, some were bought by other large…

Photo report Myplant & Garden

Myplant & Garden has once again proven to be the show for the Italian horticulture, garden, and landscape industry. This year with the highest number of visitors in the show's…

A closer look at the Italian market

Yesterday, we published the photo report of the seventh edition of the Myplant & Garden, which was visited by 23,000 people, a record in the show's…

By the Flower Wizard

US: Post Valentine’s report

"Rather than going over statistics, I felt a general overview of the holiday would be the Wizard's approach," says David Kaplan, also known as the Flower Wizard of Above All…