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HilverdaFlorist launches Scabiosa branding concept

HilverdaFlorist has unvelie the Scabiosa Virtuoso® Series.

About Scabiosa Virtuoso®
Scabiosa Virtuoso® varieties bring the desired depth and structure, flowering gradually to their full size and leaving an everlasting impression. Explore the breath-taking array of vibrant and dazzling colors within the collection. With their high ornamental value, these varieties serve as the ideal foundation for endless creativity for florists and other enthusiasts to create their own masterpieces.

Trade Fair Aalsmeer & IFTF Vijfhuizen
A sneak preview of the Virtuoso® branding concept was presented during the Royal FloraHolland Trade Fair Aalsmeer and the IFTF in Vijfhuizen (NL). Here, many visitors from around the world got their first glimpses of these greats.

Virtuoso® assortment
The Virtuoso® series stems from an established Scabiosa range from HilverdaFlorist that was expanded this year with improved genetics after which it received its new name. New to the 2024 Virtuoso® collection are the lavender-coloured Bernini and a unique deep-purple-coloured Verdi.

For more information:
HilverdaFlorist

www.hilverdaflorist.com

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