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American Floral Endowment releases Grow Pro 2024 lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months of the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded and other research projects to help the industry navigate through ever-changing growing challenges.

Since May 2021, we have hosted these webinars each month. The topics are current and offer long-term opportunities for growers to focus on increased profit, greater sustainability, and improved labor efficiency. In addition, each session features a live Q&A discussion with industry experts.

The series is provided free of charge and open to all, thanks to our generous sponsors. In addition, each webinar is recorded and posted to our YouTube, where they can be accessed 24/7. Viewers can subscribe to get notified when each webinar is posted.

“These educational training sessions are directly impactful to industry businesses, and the information shared can be implemented immediately. We have taken input directly from the industry to shape the 2024 sessions, ensuring that these continue to be valuable resources covering emerging challenges and new advancements,” noted Laura Barth, AFE’s Research Coordinator.

Here’s some direct industry feedback collected through anonymous surveys at the end of each session showing the impact of this series:

  • “These sessions have great, concise, well-presented information and answers. Keep them coming!”
  • “I appreciate that the presenters manage their time very well, leaving an appropriate amount of time for questions. Very knowledgeable; this helped me greatly!”
  • “These sessions are great overviews for each topic and can be used as training materials for employees.”
  • “I am a beginning flower farmer, and I have attended several webinars in this series and have found them informative and helpful. Thank you.”
  • “The Q&A is very good and helpful to hear directly from the researchers and other growers.”

Click here to learn more and register for webinars

For more information:
American Floral Endowment
Tel.: +1 (703) 838-5211
www.endowment.org
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