Starting in February, an exotic flower with bright and striking colors will arrive at that great market.
Colombia and Brazil agreed on phytosanitary requirements for the export of cut flowers from Protea spp, which are produced in Colombia and will arrive in Brazilian florists in February.
The opening of this market is important for Colombian flower growers, who access a new market that has great growth potential. According to the Ministry of Agriculture and Rural Development, Brazil is the second largest flower market in Latin America, with annual consumption of around $1 billion.
The exotic flowers of Protea spp are characterized by their bright colors and striking shape. They are very popular in Brazil, where they are used in floral arrangements, event decorations, and as gifts.
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