Teleflora® introduced its 2024 Valentine’s Day bouquet lineup today with a brand-new campaign, “Believe in Love,” which celebrates finding love in the modern world. According to a recent survey, the number of Americans who don’t have a steady partner is up 50 percent since 1986. Through this campaign, Teleflora reminds audiences that the journey to finding love begins with the belief that it’s out there, waiting to be discovered.
“Believe in Love” follows five couples as they share their personal love story in a documentary-style interview format. From an emotional start with disbelief that true love existed, fear of heartbreak, and feelings that they weren’t deserving of love, individuals lit up as they described how meeting their partner relinquished those fears and made them not only feel love but also believe in it. Each interview closes with their partner joining them with a surprise Teleflora bouquet and a love note.
“Love can be discouraging, confusing, and simply hard to believe in, but the right partner can change your perspective in all the best ways,” said Danielle Mason, vice president of marketing at Teleflora. “In a world filled with uncertainty, we wanted to reignite hope and optimism this Valentine’s Day. Flowers are a beautiful way to celebrate the ones who made you believe in the power of love.”
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