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Albenga Cooperative to return to IPM Essen

La Cooperativa L'Ortofrutticola in Albenga will participate in IPM 2025 (Hall 2, Stand A28), scheduled to be held in Essen, Germany, Jan. 28-31, 2025, and in MyPlant & Garden, (Hall 16, Stand C39) the fair to be held in Milan, Italy, Feb. 19, 20 and 21, 2025.

On both occasions, the Cooperative will display the full variety of potted, fruit, floral, and aromatic plants (the latter also packaged cut) and an important novelty from the fruit and vegetable department: a wide assortment of jams, sauces, and preserves, all under the TipicoSì brand, made from products contributed by the Cooperative's member farms. All the products on display at IPM come from the cultivations of the Albenga Plain.

This year's great novelty, the processed vegetables, herbs and fruits, clearly represent the extreme breadth of the crops grown by the members of Cooperativa L'Ortofrutticola; a wealth of crops that make it possible to offer the market numerous natural products of the highest quality and, from now on, their derivatives, capable of lending unique flavors to dishes on tables around the world.

Sauces and preserves will include Pesto alla Genovese, Cream of Olives, pesto sauce, artichoke sauce, Ligurian-style sauce, ancient sauce, Taggiasca olives, and Albenga trombetta zucchini.

Jams offered will include apricot jam, orange marmalade, and strawberry jam.

Visitors to the booth will thus find flowers, potted plants, and the jars of sauces, preserves, and jams along with a team of specialists who can satisfy any inquiries.

Also shown will be a new system for tracking incoming goods to the warehouse, which will be managed through software custom-developed for the Cooperative. This new system will make it possible to reduce the possible inaccuracies of manual processes by optimizing the many administrative steps of goods management, starting from quality verification to proper labeling and packaging. This will significantly reduce the waiting time for goods preparation, speeding up order processing and optimizing the workflow within the warehouse.

"Our presence at the IPM 2025 and MyPlant & Garden editions", says Emanuele Barbieri, president of L'Ortofrutticola in Albenga, "is a renewed signal of the role we play vis-à-vis the market and our members: to enhance, through a commercial activity that finds outlets throughout Europe, the productions of our members, typically small and almost always family-run companies."

"What distinguishes the productions of the Plain", adds Simone Moroni, director of L'Ortofrutticola in Albenga, "is the remarkable biodiversity of the productions that find a particularly favorable soil and climate here."

About a year ago, the B2B eCommerce platform dedicated to the customers of The Fruit and Vegetable Cooperative was launched. This is now implemented and deployed on a daily basis with feedback from users.

The potted plants of Cooperativa L'Ortofrutticola in Albenga
The potted plants (aromatic and floral) in the spotlight at the fair are local productions contributed to the Cooperative, from member farms in the Albenga Plain. All plants are grown according to low environmental impact regulations and some are BIO and GlobalGAP (Good Agricultural Practice) certified.

Every year, the Cooperative moves about 5,000,000 plants of various types in its warehouse; here they are packaged in trolleys, pallets or cartons (every day the Cooperative processes an average of 600 trolleys of potted plants), depending on the demands and needs of its customers, represented by distributors, wholesalers, large-scale retail trade and large gardens with retail sales.

The aromatic herbs of this specific territory (rosemary, thyme, marjoram, sage, as well as PDO basil) are renowned everywhere, in Italy and abroad: a productive excellence obtained thanks to the special environmental conditions (climate and subsoil) that allow their cultivation with a minimum use of pesticides and, last but not least, to the great know-how of local companies historically devoted to their production.

For more information:
Cooperativa L'Ortofrutticola di Albenga
www.ortofrutticola.eu

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