The New Covent Garden Flower Market is expecting its busiest ever Valentine's Day this February, and is marking the occasion with a novelty puzzle to challenge the public. Each of the roses marks a decade, signifying the Nine Elms market's recent 50th anniversary celebrations.
Wholesale traders at the flower market are set to sell stems to mark the annual day of romance, and that inspired the 'Where's Wally' style illustration commissioned, which challenges viewers to spot five red roses in the bustling market.
Freddie Heathcote, Managing Director at wholesale florist Green & Bloom, said: "We see trade 'blooming' around Valentine's Day every year here at New Covent Garden Flower Market - it's certainly one of the busiest times for floral wholesalers."
Wanda Goldwag OBE, the Chair of New Covent Garden Market Authority, says: "We're incredibly proud to represent a diverse market with so much history."
"The challenges of today – from sustainability to evolving customer demands – mean we must work harder than ever to ensure New Covent Garden Market remains a thriving hub for generations to come. Our commitment to nurturing the market and supporting the communities it serves has never been stronger."
New Covent Garden Market