On April 16 and 17, a house fair of The Green Brand Factory took place at the brand new location of Maron Plants nursery in Pijnacker, the Netherlands. At the nursery full of green inspiration, The Green Brand Factory (TGBF) presented a varied plant offering from over twenty growers to a wide audience of buyers, exporters, and other industry professionals. The house fair provided space for meeting and trade, with a cup of coffee and a sandwich within reach.
Helmer and Roald van Wezel, Wouter and Menno van Es of The Green Brand Factory
Aron van der Burg of Maron Plants recently started cultivating Zamioculcas at the new three-hectare location. "We received the keys on October 1," says Aron, "and we immediately started renovating. We've been fully operational for three weeks now, with the new zamios alongside the existing cultivation of tub and garden plants, mainly roses. No day is the same here."
Aron van der Burg of Maron Plants
Export can rejoice
With the wide range of more than twenty growers, there was plenty to see for export. Roald van Wezel (TGBF): "Precisely because there are so many different types of plants together here, export can rejoice. From houseplants to flowering garden plants, there is something for everyone. It's always exciting to see how busy it gets, but it was really well attended. We spoke to more people than we expected."
On Wednesday, the first day of the house fair was concluded with a growers' drink, during which an explanation was also given about the day trade from Royal FloraHolland.
Summer sale and 'MoreLIPS'
In the middle of the fair space, a special 'island' stands out, set up for the summer sale: extra attention to strong promotional prices during the summer period. According to Wouter van Es (TGBF), a smart focus, because such a presentation can make the difference, especially in quiet months. "Another eye-catcher is the well-known MoreLIPS line, a complete retail concept. You need something that attracts attention, and that certainly succeeds with MoreLIPS. It's really a gift, often with beautiful tone-on-tone color combinations. Ideal for the shelf."
Friendship and cooperation
The Green Brand Factory is the company of the duos Menno and Wouter van Es and Helmer and Roald van Wezel. Both Wouter and Roald joined their fathers in the company in 2024, but they were already good friends before that. According to them, this makes cooperation not only more enjoyable but also stronger.
"All in all, we are very satisfied with the great turnout and good conversations. The house fair was more than successful!" conclude the men.
For more information: 
The Green Brand Factory
+31 (0)6 14856510
[email protected]
www.thegreenbrandfactory.com