It's spring in the Netherlands, which means that the mornings nowadays begin with sunshine and energy – you can notice it in everything. As an auctioneer, I am literally in the middle of it, Luus Hooyman, auctioneer at Royal FloraHolland, shares. Every day I notice on the clock how the pace increases, how the colors change, and how the tension in the trade is palpable. It's a beautiful sight: the flowers come in waves, the buyers are alert, and the atmosphere on the floor is eager. That's what makes this profession so special – no day is the same, and it seems like everything happens at once.
Strong prices, partly due to lower quantities
In recent weeks, we have seen a nice increase in prices on the clocks. Although the supply is still slightly behind compared to last year, the prices are significantly better. The trade continues to run smoothly, despite the usual challenges. Especially around the holidays, we see many creative arrangements emerge – it's both beautiful to see and also good advertising for our sector.
From tulips to Allium: the Bollenstreek transitions
In the Bollenstreek, the tulips are now being topped – a familiar phenomenon at this time of year. This quickly removes the colorful patchwork, but something beautiful will replace it when the Allium takes over and turns the fields purple. The first peonies are also starting to come in, a classic favorite around Mother's Day. It's beautiful to see how the seasonal change is so visibly marked.
Bedding plants on the rise
Among the plants, we mainly see bedding plants bursting forth: Petunia, Bacopa, Pelargonium, Lobelia – they are all popular varieties that provide color in pots, containers, and gardens. With the pleasant weather, consumers are spending more time outdoors, which is reflected in increased demand. Higher temperatures and sunshine always help to boost sales.
Multi-transaction auctioning: getting used to, but effective
Last week, we introduced multi-transaction auctioning (MTV) on the clock. Initially, this was implemented on the rose clocks, but now it is available on every clock. This system allows multiple buyers to be served simultaneously, reducing the auction time. It requires attention from everyone involved, including us auctioneers, but I must say, it becomes familiar faster than expected. The system is particularly effective with larger lots, and I believe there are also advantages for growers when they supply in larger quantities.
Looking for new faces
Finally: recently, we have said goodbye to a few highly valued colleagues – Simon, John, and Henk – who have retired. They certainly deserve it. At the same time, we are looking for new colleagues. Are you someone who can get up early, switch quickly, interested in flowers and plants, and enjoys being in the middle of the trade? Then the profession of auctioneer might be something for you. Feel free to come and talk!"