Zimbabwe's national trade development and promotion agency, ZimTrade, has highlighted floriculture as a profitable and viable agricultural venture, urging farmers to diversify into flower production to tap into lucrative export markets. In its latest newsletter, ZimTrade described floriculture—the cultivation of flowering and ornamental plants—as a promising avenue for farmers who are willing to adapt and adopt efficient production practices.
The agency noted a growing global interest in flower farming, particularly in developing countries with favorable climates and competitive labor costs, making Zimbabwe an ideal candidate for expansion in this sector.
"Although floriculture has traditionally been the preserve of large-scale commercial farms, it is increasingly accessible to smallholder farmers," said ZimTrade. "With adequate support, organization, and access to the right markets, small-scale producers can thrive in the flower industry."
Historically reliant on staple crops like corn, beans, peanuts, and vegetables, small-scale farmers often face fluctuating returns due to unpredictable market prices, climate challenges, pests, and post-harvest losses. ZimTrade argues that flowers offer a high-value alternative that can be cultivated on limited land with greater income potential.
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