With double the workforce and production capacity compared to previous years, Solid Plant Productions is operating at full speed in preparation for Mother's Day. Along with the European Mother's Day, the French Mother's Day also marks a particularly busy period for Jan van der Sar and Diego Bruijn.
"The demand for Mother's Day started later this year, but it's definitely busier than last year. We have customers picking up large orders every day this week. The real rush will come next week for the French Mother's Day. Right now, we're in an in-between week, with the last Dutch and Belgian entrepreneurs placing their orders for this weekend. Purchases are being made in full until Friday," explains Jan.
At Solid Plant Productions, they observe that customers are willing to spend a bit more for beautiful arrangements. "We create more luxurious arrangements, and we notice that prices can be slightly higher around holidays like Valentine's Day, Christmas, and Mother's Day," says Diego. "Our Portuguese line, which we introduced last year, is also very popular."
During a tour through the facility in Naaldwijk, the Netherlands, you'll notice a lot of pink and red. The arrangements primarily feature orchids, anthuriums, succulents, and kalanchoes.
The next two weeks will demand extra effort from the team. "This is truly our busiest time, as we depend heavily on Mother's Day," Jan concludes. "Once Mother's Day is over, the summer period begins, and business tends to slow down significantly."
For more information:
Solid Plant Productions
Middel Broekweg 29
2675 KC Naaldwijk
Jan van der Sar: +31 6 50268445
Diego Bruijn: +31 6 51988088
[email protected]
www.solidplantproductions.com