Six Zimbabwean small-scale flower growers are set to travel to Europe for the International Floriculture Trade Fair (IFTF) 2025 that will run from November 4 to 6, 2025, at Expo Greater Amsterdam in Vijfhuizen, the Netherlands.
Local flower producer and former floriculture consultant for the Food and Agriculture Organisation (FAO), Mr Gorden Makoni, said the floriculture sector had the potential to grow to its yesteryear glory when it generated over 60 percent export receipts.
"I am currently profiling six small-scale growers from the Juliasdale and Vumba, whom I will go with on a look-and-learn tour of flower production, regulations and marketing. These are protea growers," he said.
Mr Makoni said while most commercial flower growers had access to markets and had running contracts, the same could not be said of smallholder farmers. Lack of access to information is hampering the production of ornamental flowers.
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