Iberflora to invite buyers from over 30 countries to attend in 2025

Iberflora is aiming to boost its international presence by involving more than 30 countries and key industry players. Scheduled for October 14th to 16th, 2025, at Feria Valencia, this event is poised to become a crucial gathering for professionals in the green sector. The upcoming edition will welcome professional buyers from over thirty countries.

As part of the Iberflora Buyers Club, the fair's dedicated buyer program, hundreds of international invitations will be extended for the 2025 edition of Iberflora Connection. This initiative is designed to attract prominent purchasing decision-makers, ranging from garden center representatives and nursery growers to landscapers and gardening companies with an interest in technology. This strategic focus will enhance the fair's role as a vital platform for industry innovation and collaboration.

France, Italy, Portugal, the United Kingdom, Germany, Belgium, the Netherlands, Morocco, and Algeria are the countries chosen for the event along these strategic lines. Other countries also include Austria, China, Croatia, Denmark, Greece, Hungary, Japan, Kuwait, Libya, Panama, Poland, the Czech Republic, Romania, Switzerland, Turkey, and the United States.

A reverse mission with high added value
As a notable new feature of this edition, Iberflora will have the support of ICEX Spain Export and Investment, which has launched a reverse mission for international buyers in collaboration with Feria Valencia. This initiative will invite foreign companies primarily from Europe and North Africa.

Of course, the joint work with IVACE will continue. This investment is made through the Chamber of Commerce and brings VIP trade visitors to Iberflora at every edition.

It's worth noting that in 2025, Iberflora will create an exclusive work and relaxation space for both invited professionals and the press. This initiative, combined with the general buyer program, will contribute to fostering high-level contacts and real business opportunities for participating companies.