Morel's new brand identity unveiled at FlowerTrials 2025

At Flowertrials 2025, Morel announced that it has become Morel Flowers. Since acquiring Kwekerij Koen five years ago, their portfolio has been enriched with new species of botanical cyclamens and several species of helleborus. This diversification provided the opportunity to evolve their image. Their new visual identity fully embodies this dynamic: a redesigned logo and a color palette inspired by the living world.

"True to Morel's DNA, this transformation reflects their desire to reinvent themselves, to develop their offering in a clear and readable manner, and, above all, to strengthen their partnership and presence among clients and prospects to support success," said Eric Beaude, the CEO.

Welcome to Le Petit Jardin
This year's Flower Trials were the perfect opportunity for Morel to showcase their newest selection of botanical Cyclamen and Hellebores, and what better setting than Le Petit Jardin, a dedicated space celebrating the charm and resilience of these perennials.

In this garden-inspired space, visitors discovered a wide range of plant varieties tailored to different horticultural needs. These plants are hardy and resilient, making them ideal for low-maintenance landscapes. They are naturally self-seeding and easy to naturalize, which adds to their appeal for gardeners looking for effortless options. Additionally, these plant varieties are perfect for mass planting, shady areas, or mixed perennial borders, offering versatility in garden design. They also boast strong outdoor performance with extended seasonal interest, ensuring that gardens remain vibrant and attractive throughout the year.

Novelties in Cyclamen persicum hybrids F1
This integration of new species has not prevented Morel Flowers from being as innovative as ever in its Persicum F1 range.

On Flowertrials 2025, Morel Flowers has unveiled its latest innovation: the Macaron® series, a new line of mini cyclamen that features seven fantastic colors and two mixes (North and South). The Macaron series stands out for its very round & compact shape, its capacity to be easily programmable, its excellent growth performances (even at high temperatures).

Another biggest highlight of the year is Indiaka® Red in midi flowers — a brand new color in the Indiaka range, the original two-toned cyclamen.

In mini flowers for autumn flowering, the company also made it easier for growers to choose the right varieties by proposing our Métis North and South new mixes, two mini flowers series specifically designed to adapt to different climate conditions.

A new website
"We're excited to introduce the new morelflowers.com – your go-to destination for everything Morel," the company adds. "Explore our complete range of Cyclamen and Hellebore varieties.
Easily navigate through our diverse Cyclamen collections: F1 persicum hybrids, hederifolium, and coum. And don't miss our brand-new Hellebore collection, with species blooming from early winter through late spring. You'll also find dedicated sections with growing tips, marketing support, and the latest news."