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Kenyan growers reflect on Dutch auction membership

"The world around us is changing rapidly. Royal FloraHolland aims to change with it. Whether you are a grower, buyer, member, or colleague, the company hopes to build a strong cooperative and a bright future."

In this article, four Kenyan growers talk about their experience as Royal FloraHolland members.

© Royal FloraHolland

Santosh Kulkarni from PJ Dave Flora Ltd
The Kenyan farm PJ Dave Flora Ltd is known globally for its high-quality roses. They have been using Floriday through Royal FloraHolland for four years. Operational director Santosh Kulkarni: "It's a good international platform: to clearly showcase our wide range of offerings as well as to attract new customers."

You can read Santosh's full story at the link here.

Riya Bunty Shah from Bloomingdale Roses
In this video, Riya Bunty Shah of Bloomingdale Roses shares her experiences as a Royal FloraHolland member. She discusses international services such as Floriday and Global Sourcing Services (GSS) but also addresses the logistical challenges of cross-border trade. Watch Riya's story at the link here.

Andrew Wambua from Mzurrie Flowers Group
Being visible with your products, getting a fair price and finding new customers more easily. According to Andrew Wambua of Mzurrie Flowers Group, these are three major advantages of the Floriday digital platform. In the video, he also talks about their experience with Global Sourcing Services (GSS). This international service enabled Mzurrie Flowers Group to enter the US market. Watch Andrew's story at the link here.

Yvonne Tirop from Sian Flowers Group
In the video below, Yvonne Tirop from Sian Flowers Group explains how they work with Royal FloraHolland in various global markets, such as Europe, the Middle East, Australia, Asia and Africa, to optimise their direct and clock sales through Floriday and tackle the challenges in their global logistics processes. Watch Yvonne's story at the link here.

For more information:
Royal FloraHolland
www.royalfloraholland.com
Publication date:

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