Danish company evolves from traditional supplier into strategic partner

After three years of focused transformation, Dymak stands strong. The Danish company has evolved from being a traditional supplier into a strategic partner—one that combines data, design insight, and digital innovation to help customers succeed in an increasingly dynamic market.

"We do not want to be just a supplier – we aim to be a trusted advisor in our industry," says Kristian Kristiansen, CEO at Dymak. This transformation has been driven by a clear vision: to create smarter solutions, closer partnerships, and a more transparent way of doing business.

Data at the heart of better decisions
A milestone in this journey has been the implementation of Dymak's new ERP system—a major investment that gives the company the ability to collect and analyze data across its entire product range. By transforming insights into action, Dymak can now guide customers on which products perform best in specific markets and under different retail conditions.

"With this level of insight, we're able to offer more than just products," explains Kristian. "We provide our customers with valuable knowledge about trends and performance, helping them make smarter, data-driven decisions."

© Dymak

Dymak Connect
The digital shift continues with Dymak Connect, a new customer portal designed to simplify communication and strengthen collaboration. The platform gathers all essential information—from quotations and orders to shipments and invoices—giving customers full transparency and control.

But for Dymak, this is only the beginning. The ambition is to turn Dymak Connect into an evolving digital hub where insights, creativity, and partnerships can grow. The goal is to make customers' everyday work easier and create a space where collaboration and knowledge come together.

Dymak at Flora Holland 2025
Visitors can experience Dymak's transformation firsthand at Flora Holland 2025, where the company will showcase its Autumn & Winter 2026 collection, along with a new pallet display concept designed to make retail setups easier and more inspiring.

Dymak's showroom, located just five minutes from the fairground, will also be open to visitors who wish to explore the full AW26 collection and meet the team behind the designs.