Costa Farms Marketing Leader honored among 2025 Top Women in Marketing

Costa Farms' Vice President of Marketing, Mari Carrasquillo, has been named to Ragan Communications' Top Women in Marketing Awards, Class of 2025. This program honors trailblazers redefining the marketing landscape through innovation, creativity, and measurable impact. Carrasquillo joins honorees from brands such as Amazon Web Services, Cisco, Mastercard, and National Geographic.

"This recognition is such an honor," said Carrasquillo. "At Costa Farms, we believe plants have the power to transform spaces and lives. I'm so grateful to be part of a team that brings this mission to life every day and thankful to Ragan for celebrating women who are making an impact."

Her recognition highlights a broader shift in consumer behavior as plants move from niche décor to mainstream lifestyle essentials. Carrasquillo has positioned Costa Farms at the forefront of this movement, using storytelling and innovation to connect with new generations of plant parents while reinforcing the company's role as a cultural driver in the $18 billion U.S. lawn and garden industry.

Ragan's Top Women in Marketing Awards Luncheon, held October 22, at City Winery in New York City, spotlighted Carrasquillo and other visionary leaders through networking, photo sessions, and a live awards ceremony.

"These are the women shaping how brands engage, influence, and grow," said Brendan Gannon, Senior Marketing Manager for Ragan's Awards Programs. "We're proud to honor the achievements of this year's honorees."

Carrasquillo and her team are already onto building new campaigns for 2026 and 2027, designed to expand Costa Farms' reach further and solidify its place as the go-to brand for plants worldwide.