Special year overview December 1-31, 2021

December, the month of joining forces

Acquisition, take-over, partnership, and cooperation have been probably the most occurring words in the titles of our articles in December 2021; a lot of company news has been announced, but of course, much more happened. See an overview below.   Natasha Viedt, Rosaprima: Ecuador: “Technological innovations will never…

Special year overview November

The industry is finally able to meet again

November was the month the global floriculture industry was finally able to come together again in person. From the IFTF in The Netherlands, the Ecuadorian Siflor, to open days in Italy, several events were busy with visitors who were very happy to meet again. As an overarching theme over this time,…

Special year overview October 2021

Getting ready for the IFTF

Next up on our year overview is the month October. As one of the first international floriculture events since the pandemic was happening again in the beginning of November, companies were getting ready for the IFTF. In addition, efficiency was key for growers this month, as we discussed the benefits of a hanging basket…

Special year overview September 16-30

Winning awards and expanding production and assortments

Overall, the last half of September was a positive period for the industry. First of all, there was a celebration in Kenya, as Kisima Farm was awarded with Kenya Flower Council's gold accreditation. And because the industry has been doing well, companies have been expanding. For instance, Hoffman Nursery…

Special year overview September 1-15:

Bad weather in several production areas leads to rose shortages

September is the month of the first day of school in Russia and Ukraine, but also for the FlowersExpo in Moscow, Russia. Of course, more happened in this year's September. In this special year overview article, we look back at September 1-15, 2021. We, among others, spoke with Robert Wu of Oboya about…

Special year overview August 1-31

Takeaways from Summer 2021

Looking back at August 2021, a lot happened this month. Growers and breeders are organizing open days, the demand still seems to rise and growers and suppliers continue to invest in their enterprises.    Roman Ferenčak, Ocean Orchids: Slovenia: “Our orchids are produced with the lowest carbon footprint in Europe” “We use geothermal energy as well…

Floral industry keeps growing

While physical events are still being postponed in many countries, Cultivate in Columbus (OH) in the US is going strong. In this special, we look back to the month of July 2021. Of course, much more happened, and time and time again we see a lot of positive news with demands remaining high and companies deciding to expand and…

Special year overview June 1-30

Breeders opening their doors

June was the month of the FlowerTrials in the Netherlands and Germany, and in 2021 also the month of the California Summer Trials (CAST) in the US. This year, due to Covid, things have been a bit different. CAST continued, but in the Netherlands, the physical displays could not take place under the FlowerTrials flag this year.…

May 16-31, 2020:

Demand through the roof

So what happened the second half of May 2021? Demand seemed to have been high for almost any product category in many countries, including Kenya. Here, flower sales are high, maybe higher than ever; but are profits, too? It is a question many growers in Kenya are asking themselves as input costs have gone up. The peat issue has…

Special year overview May 1-15

New greenhouses and farm expansions

The start of the month May was in the theme of expansions and innovations. From greenhouse constructions to farm expansions, companies were reacting to the high demand for their products. In addition, innovation appeared as an important aspect for breeders and growers, bringing new varieties to the…

Special year overview April 16-30

Growing demand for skilled horticulturalists

So far throughout our year overview, we have shared many stories about the increasing demand for flowers and plants. And in the last half of April we shared some of the consequences. Not only resulted this growth in a growing need for skilled horticulturists, innovative packaging solutions were reducing…

Special year overview April 1-15

And the next floral holiday is...

The floral holidays just keep coming. During the beginning of April, it was time for Easter, and after last year's holiday was mostly spent in lockdown, companies were excited about the better demand for 2021. Also, a study gave us further hope, revealing that during challenging times, consumers are not…

Special year overview March 16-30

Virtual events galore

These past years, we have all had to get used to virtual events. And the end of March was no exception, with Danish growers showing off their assortments online. Meanwhile, a big freeze in the southern US was disrupting plant shipments and a 16 hectare rose greenhouse was being constructed in China. Let's take a look at what…

Special year overview March 1-15

International Women's Day: Floral industry celebrates soaring sales

Let's go back to the month when international floral sales went through the roof. During the first half of March, International Women's Day led to increased import, production, and higher prices, and it is not just cut flowers that were in demand this year; pot roses were popular gifts too. Take a look…

From roses to chrysanthemums: Mother's Day is approaching

Next up in our year overview: February, the time where the whole world is buying roses. However, while global rose growers were trying to keep up with this holiday's demand, the next floral holiday was fast approaching for the UK: Mother's Day in the beginning of March. Let's take a look back at what you…

special year overview January 16-30

Getting ready for Valentine's Day

By the end of January, we made a virtual visit to Kenyan flowers, discussed new possibilities of LED lights, and were gearing up for the annual high demand for Valentine's Day flowers. Let's have a look at what you might have missed during the first month of 2021. "Brand new colours, ready to make 2021 a…

Starting the year with pot roses

Let's go back to January. In our first article looking back on the start of the year, we are taking you back to when colorful pot roses were in trend, new nurseries were started, and vase life prolonging innovations made their way to the floriculture market.What colors are hot in pot roses?“We see that all kind of yellows and…

December: Special Year Overview

In 2022, it will be 22 year since the new millennium started. Can't believe it? Neither can we, but it is true. Before we go there, it is time to reflect on what has happened this year. Over the next couple of weeks, we will look back at 2021 and we will highlight the most important events that impacted the industry. New…


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