Floral Designer - Floral Direct. Carle Place, NY (Long Island, USA)

Floral Designer - Floral Direct


Location: Carle Place, NY (Long Island, USA)


Experienced floral designer who is passionate about flowers/ floral design and taking charge of managing a growing direct floral business into the next generation of innovative floral design.



  • Knowledge of cut floral varieties, vase life, seasonality and floral costs.
  • 8+ years’ experience as a floral designer.
  • Experience and talent to develop new and innovative fresh floral designs in bouquet form while working within the Direct Floral guidelines and maintaining margin
  • Knowledge and creative styling experience in fresh cut floral product on set.
  • Capable of working in a fast-paced environment
  • Must be a team player and be a successful cross-functionally partner
  • Must be able to lift 50 lbs
  • Available to travel
  • Organized, detail-oriented, ability to multitask, strong mathematical skills, and knowledge of Microsoft Office Suite.



  • Be mindful of the timeline requirements to ensure that you meet all deliverables on time
  • Work closely with the Senior Manager and Category Administrative Manager to assist in the development and maintenance of the database line list, gross margin calculations, etc.
  • Attend trade fairs, evaluate the competition and determine product trends to include color, style, varieties and add-ons that are appropriate to the brand and the product category.
  • Insure that the products are properly box fit and tested for finalization according to established requirements and timelines.
  • Maintain a working knowledge of hard-good inventories for reorders, sell-through and obsolescence.
  • Responsible for weekly procurement meetings; taking the lead on phone calls and maintaining weekly agenda and recap



  • Prepare product line for all presentations to management and the merchandising team.
  • Collaborate with the Senior Manager and Merchandising team to identify the product needs for a balanced and refreshed quarterly product assortment.
  • Work with Procurement to identify and source the raw materials (single variety and mixed bouquets) from the farms for development.
  • Work with Procurement QA on a QA testing calendar for new varietal development for future market introductions. Work in season to obtain samples and insure adequate testing and photography while varieties are in season. 
  • Apply your experience as a floral designer to identify vases that represent the best choices as up-sells for individual bouquets based on current vase inventory. Provide recommendations for potential vase design options for future development. 
  • Provide direction to the Sourcing Team on viable vessels for development to include shape, dimensions, material and color.
  • Work side by side with Senior Manager to ensure that product options meet QA and gross margin requirements prior to product commercialization and in preparation for finalization.
  • Develop new and innovative ideas through competitive research, internet research, trade publications, consumer research, sales metrics, and design experience to enhance quarterly product assortments.
  • Responsible for placing floral order from local wholesalers and processing. Lifting floral water buckets and clean up is also required.


Photography and Copy:

  • Collaborate with the team Manager / Senior Manager on the development of the creative turnover documents for photography and copy for each LDL.
  • Be prepared to speak on new designs for pre pro meetings to the photography and copy teams
  • Check all floral components and hard goods are accurate and available prior to the photo shoot.
  • Provide the floral stylist with direction on floral styling prior to the shoot.
  • Oversee all post production photography and copy blocks for each LDL to ensure quality and accuracy



  • Track competitive sites for pricing, offerings, and product differentiation
  • Respond to floral substitutes to QA team when there are availability issues
  • Travel to Miami and CA, trade shows working closely with floral farms



To Apply, send a copy of your cover letter and resume to Dannerys Fuccillo - HR Generalist at DFuccillo@1800Flowers.com 



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