Mother’s Day is just around the corner, Floranext surveyed florists to learn more about what floral shops are doing and the outlook with COVID-19 as a backdrop.
Will your flower shop be open for Mother’s Day?
The overwhelming majority of responses said that they plan to be open. 84% open in the US (in Canada all reporting provinces reported open except Ontario with 66% planning to be open).
Dark Blue = Open / Lighter Blue = Some Open and Some Not / Grey = No Data
Will your city/state allow floral delivery?
Of florists surveyed, 89% will be legally permitted to open on Mother’s Day while 11% believe they’re not going to be permitted to operate this holiday.
What delivery/pick-up options will your shop offer?
84% of florists that reported are going to do delivery for Mother’s Day. 59% of flower shops are offering curbside pickup with only 19% are having store walk-ins.
What Mother’s Day delivery/pick-up options will your shop support?
Dark Blue = Open / Lighter Blue = Some Open and Some Not / Grey = No Data
Dark Blue = Open / Lighter Blue = Some Open and Some Not / Grey = No Data
Dark Blue = Open / Lighter Blue = Some Open and Some Not / Grey = No Data
Will your flower shop be able to source flowers?
An important question in the industry right now is, what is the availability of flowers for Mother’s Day? 93% of the florists surveyed will be able to source flowers for this holiday, while 7% won’t.
What is your expectation of sales?
COVID-19 Pandemic has many florists worried about floral revenue. 58% think sales will be worse, 24% believe sales are going to be better and 17% believe sales are going to be the same as 2019.
Floranext surveyed 380 florists. 93.83% are located in the United States while 6.16% are located in Canada.
For more information:
Floranext
floranext.com