Danziger has unveiled its new showroom in Ecuador during its first Open Days event between March 18 and 20. This facility features a modern house, an extensive greenhouse, and specialized areas designed to showcase a diverse array of floral offerings, particularly highlighting their Senti™ Roses assortment.
The facility encompasses a main house with dedicated spaces, including a vase life room, meeting room, cold room, and an inviting display area for flowers, along with a reception area for gatherings. The greenhouse hosts a Rose showroom, a Rose breeding area, a Rose genetic bank, and a hydroponic Rose breeding area. In addition to that, a diversification blooming, in which Danziger presents its unique and innovative assortment, including Scoop® Scabiosa, Green Dragon®, Enchante™, Skyler™ Veronica, Paintball™ Craspedia, and many other crops.
Leyla Pinzon, CEO of Danziger Ecuador, highlighted the purpose behind this state-of-the-art showroom, stating, "Our decision was born from the aspiration to provide an immersive, tangible, and personalized experience for our customers. This impeccably designed facility serves as a captivating space for showcasing Danziger's new rose varieties and diversification products, with a direct interaction with our dedicated technical staff."
She further emphasized, "By offering a physical space for customers to see, touch, and engage with our flowers, Danziger seeks to strengthen its connection with clients, spotlight key product features, and potentially increase sales. The showroom serves as a central hub for introducing new floral products and cultivating a richer understanding of the diverse offerings at hand."
These are two of the rose highlights that are being presented in the new showroom:
Senti™ Intensity - A true testament to nature's beauty and resilience. With its unique features, this rose stands out in every arrangement—no blackening, ensuring enduring elegance. The synchronized and symmetrical opening, paired with vigorous growth, creates a visual masterpiece. Revel in its enduring charm with an impressive vase life. The strong petals exude strength, complemented by glossy leaves that add a touch of brilliance.
Alquimia™ - A true embodiment of beauty and functionality. With its long stems and high yield, this rose radiates grace and abundance. The thornless pedicel ensures easy handling during harvest and postharvest, while its commendable tolerance to Downy Mildew highlights its resilience. Adding to its allure is a beautiful vintage color, making each bloom a timeless masterpiece.
For more information:
Danziger
www.danzigeronline.com