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Gediflora presents new consumer brand “Belgian Mums”

Gediflora is introducing a new consumer brand at the Flowertrials. Belgian MUMS, Mum is short for ‘chrysanthemum’, and also a reference to the Belgian roots of the parent company Gediflora, located at Oostnieuwkerke. The brand is a combination of unique genetics, rigorous selection and creativity. For that reason the company chose the brand’s golden look. The new brand will be paired with the slogan ‘Be Mum, Be More’.

The slogan holds a commitment linked to an assertive challenge intended to grab the attention of the consumers. Belgian Mums invites consumers to show one’s true colours, to choose from the multitude of colours of the ball-shaped chrysanthemums and integrate them into their daily lives.

The Belgian mums can be used indoors or outdoors, on the patio or on the window sill.

For more information:
Gediflora
Schierveldestraat 14
B-8840 Oostnieuwkerke
Belgium
+32 (0)51 26 88 88
+32 (0)51 22 22 49
info@gediflora.be
www.gediflora.be