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Marketing

UK: Vlogging, boosting, and targeting your consumer at the HTA Marketing Forum

The HTA Marketing Forum took place at Horticulture House, Chilton, on 17 October and aimed to give delegates an insight into the advances in marketing to help them ‘Stand Out from the Crowd’. Covering all disciplines of marketing, the key takeaways from the day were: Reports of retail death are greatly exaggerated, as despite 69% saying they shop online…

US (FL): Jet Fresh Flower creates preserved rose pink ribbon

For October’s breast cancer awareness month, Jet Fresh Flower Distributors made a large pink ribbon covered in pink preserved roses. Donated by Rose Amor, they designed a simple DIY preserved rose pink ribbon to help raise awareness and proceeds for breast cancer. This custom pink ribbon measures about 4 feet tall and is…

US (FL): Dewar Nurseries launches new family-owned brand: Elizabeth & Alexandra

Dewar Nurseries, one of America’s largest rose growers, introduces Elizabeth & Alexandra, a new division offering innovative floral creations and an assortment of edible fruits. Named for the third generation of the Dewar family, the Elizabeth & Alexandra brand offers a youthful eye toward quality, style and…

Home Garden Conference: how to reach the next generations?

‘Today’s youth, tomorrow’s future’ was chosen as central theme to this year’s Home Garden Conference that took place on 27-28 September in the Enkhuizen area in the Netherlands. Referring to both the future consumers of products and the employees of the industry, this year’s event focused on how to…

Tour operator births horticultural tourism in Kenya

A Kenyan tour operator is flying flower enthusiasts from leading export markets to flower growing zones in the country in what is christened ‘horticultural tourism’. This new form of tourism by Cranbrook Tours’ in partnership with Locals and Associates Company Limited adds to an emerging global trend in agro-tourism, shifting…

The changing face of plant retail

Changes in both retail and consumer footprints are forcing a change of approach in plant breeders. This is largely being driven by a change of influence amongst the consumer. For example, are they aware of Genetics in plants? The changing face of retail for both plants and green products worldwide is not only impacting…

Winners of first American Grown Flowers Month merchandising contest announced

Eighteen stores that wowed consumers with their displays and promotional efforts for Certified American Grown Flowers were selected as winners of the first-ever American Grown Flowers Month merchandising competition held throughout the month of July. The winners represent first, second and third place honorees from among…

Bringing garden benefits to America’s most vulnerable children

The Scotts Miracle-Gro Foundation announced its multi-year partnership with the National Head Start Association to combat some of the most pressing challenges facing today’s youngest generation, improving access to healthy food and increasing time spent outdoors connected to nature. The three-year…

New export platform for Belgian agricultural products

Looking for a supplier of meat, fruit & vegetables, horticultural products, potatoes, dairy products or other fresh produce from Belgium? Want to remain abreast of the news about fresh Belgian products or do you want to dig a little deeper into background information about quality systems, business…

Pyracantha: October Garden Plant of the Month

Pyracantha (also known as firethorn) is a shrub with flaming berries in the autumn and green leaves in the winter and early spring. In May and June the plant blooms with a host of cream flowers, so that the shrub provides beauty in the garden all year round. Pyracantha likes to grow against a wall or…

Flower donations, ambassadors needed

Rose Parade efforts in full swing

Plans for the first two Certified CA Grown entries at the 2019 Tournament of Roses Parade are already underway, and the ramp up to the New Year’s Day tradition has begun. The entries from Cal Poly Universities and FTD Companies Inc. – the first to announce so far – will both feature CA Grown flowers and foliage. Additional…

US (MI): Spring Meadow raises $1 million for cancer cure

This year, the Invincibelle Spirit Campaign hit a significant milestone in its drive to raise money for breast cancer research — a milestone reached through the collective efforts of garden centers across the U.S. — and they're not done yet. Since 2009, Spring Meadow Nursery, a Proven Winners member headquartered in Grand…

American Flowers Week 2019 branding unveiled

American Flowers Week have shared the red-white-and-blue illustrated floral print that they commissioned from Seattle-based artist Josephine Rice. You can download the free graphics for 2019 American Flowers Week Promotional use here . Debra Prinzing recently met Josie for an extended face-to-face interview. Read the interview and find…

OZ Planten's Nathan & Elfrieda prepare for construction trip to Guatemala

On Friday the 9th of November, Nathan van der Maarl & Elfrieda Penders of OZ Planten will travel to Guatemala together with 11 volunteers to work on a local building project. It is the fifth year in a row that the Dutch Flower Group is organizing a construction trip together with the Dutch Flower…

Ethiopia: OVC Center inaugurated in Koka

Initiated by three horticulture farms, Florensis Ethiopia, Syngenta & Dummen Orange, a Social & Environmental development organization (SAEDO) was established on March 26, 2014 in Koka town based at Koka Negewo Elementary School. SAEDO established with the goal of poverty reduction by assuring the most marginalized…

US (FL): Jet Fresh opens doors and supports breast cancer awareness

Jet Fresh Flower Distributors is opening its doors. On Wednesday, October 17, 2018, their Miami branch office is hosting an Open House Happy Hour from 12 p.m. to 5 p.m. to welcome customers and members of the floral trade to visit the new facility and see new floral products available to order wholesale…

US (FL): A traffic manager’s perspective on flowers

He’s in charge of shipping at Jet Fresh Flowers. He ensures all orders are sent out on time. He’s the company's traffic manager, Jason — and he’s stepping out in front of the camera to give A Traffic Manager’s Perspective on flowers from Jet Fresh Flower Distributors. Read more and view the other episodes in the series here.

Flower Council of Holland launches new campaign

We celebrate the most important things with flowers: friendships, milestones, love, and many of life’s other highlights. So, We Need More Flowers. This is the approach taken with the new international cut flower campaign from the Flower Council of Holland.  For dreamers and doers A development session was hosted involving members from the…

“You don’t necessarily need a professional photo studio”

Harry Kosterman wanted to provide the right photos of his seasonal product. He received help from Ben van den Ende (Checking and Support services) and Simon Vlieger (auctioneer) of Royal FlroaHolland. Find out how Harry went about this. Harry Kosterman from Maarssen cultivates Amarcrinum Howardii. The pink, trumpet-shaped Amarcrimum…

US: 2nd annual #FlowerLoveVideoContest kicks off October 1

Sponsored by Floral Marketing Research Fund (FMRF) and American Floral Endowment (AFE), the #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers, and promotes the use and giving of fresh flowers. Submissions should be 30-60 second videos that may be skits, animation, surprise moments, musicals, testimonials,…

Grow & Drop in Pots to help growers and retailers score big this holiday season

Say goodbye to floral sleeves and pot wraps. daVinci Grow & Drop in Pots offer a high-end, seamless bench to consumer experience with less work. Their made-in-America IML (in-mold-labeled) designs are inspired by nature, works of art, and current marketplace trends and provide an up-market finish for…

Stars for Europe targets millennials for 2018 UK poinsettia media campaign

The Stars for Europe trade and consumer campaign for 2018 will target a younger consumer, harnessing the ongoing lifestyle trend for house plants within the Millennial demographic, while also maintaining a continuing focus on family-builders and the grey market. Poinsettias will be positioned as the…

"ApéroFleurs embraced by trade in France and the Netherlands"

Retail kit, media, influencers: this autumn the whole of France will enjoy looking out over a glass full of flowers, thanks to ApéroFleurs: the new atmospheric aperitif 2.0. Following the success of the 'summer ApéroFleurs' (hand-tied bouquets in a wine glass or tall glass), this concept will be launched…

Wearing a Basewell-branded hat at Cultivate led to a free Hawaii trip for one attendee

Dümmen Orange has awarded Elaine Kavanagh of Cottage Gardens as the winner of its five-day Hawaii vacation giveaway. The contest was quite simple: wear a Basewell-branded hat around the Cultivate exhibit floor and stop by the Dümmen Orange booth to enter to win. In turn, Kavanagh, among hundreds of others, helped generate…

UK: Waitrose offers mystery bouquets to shoppers

Waitrose & Partners is launching a new online flower delivery service giving shoppers the option to add a mystery bouquet of flowers to their grocery order on Waitrose.com. The box of flowers will be delivered alongside customers' groceries. Each bouquet (£15) offers an element of surprise; customers will add…

money to be spent on promotional activities

CCFC receives $176,730 from California Department of Food and Agriculture

The California Cut Flower Commission (CCFC) now has yet one more way to promote California Grown Flowers, thanks to a Specialty Crop Block Grant valued at $176,730 from the California Department of Food and Agriculture (CDFA). This funding will supercharge the Commission’s efforts to promote hardworking California flower…

Rose: in the October Flower Agenda

The Queen of Flowers presents herself in all her glory during October. The incomparable beauty of the rose makes her a special guest for all occasions and interiors. The public will be seduced by this flower on  Funnyhowflowersdothat.co.uk with inspirational images and information. Surprise your customers…

US (CA): Resendiz Brothers Protea Growers earns Marketer of the Year Award

Resendiz Brothers Protea Growers, a Certified American Grown Farm, has earned the 2018 Marketer of the Year Award from the Society of American Florists’ (SAF) Floral Management magazine for its successful efforts to bring protea to the national stage. Certified farm Resendiz Brothers Protea Growers received this year’s…

US: Nufarm Edge Rewards Program expands 2019 buying options

Nufarm announces the launch of its 2019 Nufarm Edge Rewards Program, offering turf and ornamental professionals the ability to earn valuable incentives across Nufarm's largest…

#FlowerTributeTour by Flowers of Colombia

Flowers of Colombia have made it their mission to remind us that flowers have a place in our daily lives as a means of self-expression. Flowers of Colombia by Asocolflores, is an invitation to share with the world the best of you (flowers), and the world will give you back its beauty. The #FlowerTributeTour is a…

Garden Media releases 2019 Garden Trends Report

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet. This bold prediction comes from Garden Media Group’s 2019 Garden Trends Report:  Rooted Together – Reconnecting with the Natural World . The 18th annual report dives deep into the intrinsic connection people…

October 17, Oxfordshire

UK: Maximising Christmas sales with visual merchandising

By strategically repositioning your products, evidence shows you can increase sales by 20-25%. Learn more about the power of visual merchandising at the HTA Marketing Forum,…

Dutch top rose favourite for Italian weddings

Getting married in Sicily almost always involves Avalanche+ roses. Insiders explain why this Dutch top rose is so in demand in this part of the country. Avalanche+ is a favourite for Italian weddings in general and in Sicily it is so sought-after it's downright remarkable. "The rose is the most important flower for…

Australian Made urges Aussies to celebrate Family Business Day 2018

The Australian Made Campaign is encouraging businesses across Australia to celebrate their competitive advantage of family and promote their heritage on Family Business Day on…

Pet-friendly plants: October Houseplants of the Month

The Joy of Plants has selected five pet-friendly plants for October especially for the owners of dogs, cats, rabbits and birds who sometimes fancy a little nibble on something green. Chlorophytum (spider plant), Cyperus (umbrella plant), Hordeum (cat grass), Beaucarnea (elephant’s foot) or Bambusa…

HortTechnology announces open access of applied horticultural research

HortTechnology will become an open access journal on January 1, 2019. This enhancement will provide immediate exposure and access to the most up-to-date research, benefitting…

Lisianthus: its beauty and power recorded in images

A hardcover book; 100 pages of inspiring photography with bouquets and floral arrangements, illustrating the power of the lisianthus. This book takes the reader on a journey from one event to another. The first Lisianthus Event Book was presented during the VBW Flowercup. The strong symbolism of…

US: Vote for your favorite therapeutic garden

National Garden Bureau, Sakata Seed America, and American Meadows in an ongoing effort to raise awareness of horticulture and support the benefits of gardening, will grant $5,000 to be split among three therapeutic gardens in North America. The top vote-getter will receive $3,000, second and third place…

“Flower Food for Thought” packet designs inspire consumers

Floralife, a division of Smithers-Oasis Company, is launching “Flower Food for Thought” packaging designs for its flower food packets. The new program was developed to educate and engage consumers in their floral purchases and impart good care and handling tips, as well as fun facts about flowers.…

US: Kasey Cronquist joins PMA’s Floral Council

Certified American Grown Administrator Kasey Cronquist has been selected to serve on the Produce Marketing Association’s 2018-19 Floral Council. Floral Council representatives provide input and guidance to help deliver year-round value to members of the association and to retain and recruit membership.…

Australia: Guide for nurseries to bring Plant Life Balance App to life

A new guide is providing Australian nurseries with instructions on how to host a plant styling event that attracts customers and boosts sales. Helping to bring the Plant Life…

AU: Inside the 2018 David Jones Flower Show

The annual David Jones Flower Show has launched in the department store’s Elizabeth Street flagship location for the 33rd year, ringing in the new season and marking the return of spring. Open for public viewing from August 30 until September 9, the store’s ground floor and window displays have been…

Garden Plants of the Month for 2019 announced

The Flower Council of Holland will be placing a plant or group in the limelight every month in 2019. The selection has been made in collaboration with the product specialists…

Garden palms: September garden plants of the month

Sizeable, lusciously green, and with an exotic look the keeps that summer feeling going for longer: Garden palms bring the right vibe to September to help consumers carry on enjoying the outdoor life a little longer. The selection includes a True Date Palm (Phoenix caneriensis) with green feathered…

RHS funding available to modern day plant hunters

The RHS has made more than £100,000 available to gardening professionals and keen amateurs who want to combine worldwide travel and horticultural learning this year. The funding, which comprises a series of bursaries and will see around 100 applicants receive amounts ranging between £200 to £3,000, is…

UK: Broadcasting and horticultural legend to be given Honorary Degree

Well-known horticultural journalist and consultant Peter Seabrook MBE will receive an Honorary Degree from Writtle University College next month. An alumnus of Writtle, Mr Seabrook will be given the award at the Graduation Ceremony on Friday 7 September at Chelmsford Cathedral. He is being honoured for…

Fern Britton supports British Blooms

TV celebrity Fern Britton and friend of British Flower Ambassador, Jonathan Moseley, kindly showed her support for British flowers this week at the hit musical Calendar Girls opening at The Grand Theatre in Leeds. Fern Britton and her beautiful British bouquet For the opening night, Florismart provided…

PlanetProof releases English version of plant product certification scheme

Due to the increasing demand for On the way to PlanetProof certification abroad, an English version of the certification scheme On the way to PlanetProof Plant products is…

Chrysanthemum: September's Flower Agenda

Warmth, colour and joy are brought by the Chrysanthemum. This flower keeps summer going for a little longer in the month of September. On the site Funnyhowflowersdothat.co.uk the public will find everything there is to know about this flower. Image credit: Funnyhowflowersdothat.co.uk Origin of…

Clearance plants: a value or a problem?

When plants at the nursery do poorly, for various reasons, some of them are moved to a clearance section. On this edition of Get It Growing, LSU AgCenter horticulturist Dan Gill explains the potential for cost-saving, while being wary of problems. Source: LSU AgCenter

US (FL): Jet Fresh Flower Distributors is now supplying more greenery

Jet Fresh Flower Distributors is now supplying more fresh-cut greenery for wholesale, weddings and events. Located near the Miami International Airport, the importer and distributor of fresh-cut flowers, greenery and preserved flowers has increased inventory of fresh-cut greenery to support the…

Brussels rolls out flower carpet

For a few days every two years, the Grand-Place in Brussels rolls out the red carpet -- of flowers, that is. Photo credit: Erik De Mol This year's masterpiece contains more than 2,000 square meters of begonias, dahlias, grass and bark. The impressive display was created in less than four hours by 120 hard-working volunteers and…

Australia: Champions of climate change create greener cities

Around 100 plant species have been identified as the champions of climate change under a $10 million, five-year joint research project. Funded under the Hort Innovation Green Cities Fund, and in partnership with Macquarie University, Western Sydney University (WSU) and the NSW Office of Heritage and the…

Dutch auction offers live video of plant clocks

To get an even better image of the product being presented at the Royal FloraHolland plant clocks in Aalsmeer and Naaldwijk, you can watch the Live Stream Video. This service is provided free of charge. You can bid from your own workstation on the widest assortment of flowers and plants at all Royal…

"Price groups save growers a lot of time"

During the summer weeks, the first growers were introduced to a new function within Floriday: the price groups. Many plant growers are currently spending a great deal of time filling in weekly lists for customers and keeping them up to date. This is a time-consuming weekly chore. From 80 weekly lists to…

Parkinson’s Disease and a tulip

If you were to see a yellow ribbon logo, you’d think of supporting our troops. A pink ribbon is associated with supporting breast cancer awareness. But a tulip? Ah, the tulip. Several years ago, the red tulip was adopted by the global Parkinson’s community to bring awareness to the disease. The red tulip, with a fringe of…

Houseplants of the Month for 2019 announced

Thejoyofplants.co.uk will be putting a selected houseplant, or group of houseplants, in the spotlight every month again in 2019. The specially produced photography will also take into account the style trends for 2019. The images and the texts created for the consumer will also link up with the new…

UK: Flower Council of Holland nominated for BFA industry award

The Flower Council of Holland has been nominated for a BFA Industry Award for the Floristry Service Provider of the Year category. The Flower Council have been promoting the…

Scottish flower grower starts marketing campaign

Gordon Castle in Fochabers, which grows more than 50 varieties of cut flowers, has launched a campaign to highlight Scottish firms – branded Flowers for the Future. Owner Zara Gordon Lennox said: “The most important thing is that we join forces and all work together. “If florists and event organisers…

Proven Winners Retail Advisory Board welcomes new member

Proven Winners welcomed Stephen Barlow III, General Manager and President of Operations at Barlow’s in Sea Girt, New Jersey as a new member to its Retail Advisory Board. At 10,000 square feet, Barlow’s retail garden center is one of the largest in New Jersey and almost all of Barlow’s plants are grown on…

Coalition represents over half of all domestically grown flowers

Certified American Grown celebrating fourth anniversary

Certified American Grown, a unified and diverse coalition of U.S. flower farms that includes small and large farms in multiple states nationwide, is celebrating its fourth anniversary. Today, the coalition includes 57 farms that represent over half of all U.S. cut flower and foliage production. Launched…

American Farmer TV series features PanAmerican Seed

PanAmerican Seed announces further broadcasting of its TV segment produced by DMG Productions (Jupiter, FL) for the TV series American Farmer, a program that showcases the latest advancements in agriculture and farming. The show will air Tuesday, Aug. 28, at 8:30 am ET on RFD-TV. Check local listings for…

‘Flower Council of Holland’ and ‘Blumen - 1000 gute Gründe’ set the mood

The initiatives ‘Flower Council of Holland’ and ‘Blumen - 1000 gute Gründe’ (Landgard) are constantly developing themes that can be used to surprise customers and campaigns…

"Growing demand for bespoke packaging"

"Adopting fine-tuned environmentally-friendly design practice should always be considered at the start of the design process." This is stated by the team with packaging specialists MacPac. "Working in collaboration with customers to minimise environmental impact and avoiding costly downstream delays and…

Pelargonium for Europe collaborates with McQueens on Claridge’s Annual Summer Party

Last week PfE provided over 200 pelargoniums for the prestigious Claridge’s Summer Party as part of the 2018 campaign to increase awareness of the variety of colours available and suitability for both urban and country environments. The floral decorations, devised to enhance the Cuban theme of the party…

UK: Landlords spend thousands on flowers to create 'Instagram friendly' pubs

Instagram is transforming the exteriors of Britain's pubs with landlords spending thousands of pounds to create 'selfie friendly' premises in a bid to boost trade. The social media site has become an important advertising platform for businesses, with new customers even using Instagram to find a new…


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