Full-service marketing agency littleBIG has worked alongside the National Flower Centre for their current Valentine’s Day campaign – encouraging people to support their local florists on February 14th with a Public Display of Affection.
Situated within the Melbourne Market, the National Flower Centre acts as a vital link between suppliers and local florist businesses. With over 140 stands supplying fresh flowers to 700 local businesses, the National Flower Centre is dedicated to promoting the local floral community during their busiest time of year – Valentine’s Day.
The National Flower Centre sought the expertise of littleBIG to develop a creative and engaging campaign that would remind people to keep flowers top-of-mind for Valentine’s Day gifts.
“The brief was to be wholly relatable for a broad cross-section of people,” said littleBIG’s creative director, Rich Harley. “The image of someone walking down the street, sometimes a bit sheepishly, with a bunch of flowers, is so endearing. It’s a gorgeous public display of affection that’s eye-catching yet somehow quiet and intimate, and signals – ‘oh yeah, it’s Valentine’s Day’”.
Read the complete article at www.bandt.com.au