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Floristery

Cal Poly students begin harvesting flowers to decorate school’s 2019 Rose Parade float

Construction on the Cal Poly Rose Parade float is well underway. But this past week, work got started on another — perhaps more subtle — aspect of the float: harvesting the flowers that will decorate this year’s entry. Students grow and harvest a portion of the plants from the on-campus Rose Float flower fields. These…

US: 1-800-Flowers.com introduces new collection of farm fresh bouquets

1-800-Flowers.com has introduced Wild Beauty, a new and exclusive collection of farm fresh bouquets featuring seasonal stems in a mix of textures and colors. The collection is launching with eleven designs.   These bouquets include freshly-cut flowers grown at select eco-friendly, sustainable farms and arrive loosely-wrapped with kraft…

UK: Celebrity florist responds to trend with preserved roses from Ecuador

A bunch of flowers can brighten up the darkest of days, or spaces. And if you're partial to a rose or two then you might want to check out Infini London on Instagram. The online service delivers preserved bouquets that will last for at least a year, right to your door.  Celebrity florist Louis Strudwick says he launched the brand in…

UK: A day in the life of florist Mark Welford

Have you ever wondered how it would be to work as a florist? In a new article series, Florismart gives you a peek in the life of a florist. This week’s article features London florist Mark Welford who runs his shop Bloomsbury Flowers together with his long-time friend Stephen. "Stephen and I opened Bloomsbury Flowers 23…

Flower trends forecast 2019

US: IFD and PMA share emerging flower trends

Consumer preferences shift with time and thus preferred flowers, flower colors, flower arranging styles and floral décor change. So, what are the flower trends for 2019? It is described in the Flower Trends Forecast 2019 that is published by International Floral Distributors (IFD) in partnership with the…

November 7-8, Vijfhuizen

More prizes for Wim Hazelaar Trofee

Dutch florists Peter van de Velde and Linda Verbeek offer Wim Hazelaar trofee's number three and number four extra prizes, in order to stimulate florists to develop constantly. November 7 and 8, twelve international florists are battling for the Wim Hazelaar trofee. At the IFTF in Vijfhuizen the Netherlands, everybody can walk in and…

Singapore: How a florist stayed a blooming business even after 53 years

Before trendy flower arrangements of lavender-hued baby breaths and pastel pink hydrangeas were wrapped with minimalist-inspired brown paper and fibre twine, there was Singapore’s probably most OG florist. Far East Flora actually started out as a little van that went around Singapore selling eggs and flowers in the…

Alexandra Farms Garden Rose Design Contest winners announced

Alexandra Farms have announced the winners of their first annual Garden Rose Design Contest. The contest was open to anyone, and designs were required to include garden roses (from any source). Alexandra Farms received more than 340 entries from designers in countries around the world, including the U.S., South Korea,…

The delights of dahlias

Pompoms, Stars, Stellars and Collerettes... During Neill Strain's recent sourcing visit to Holland, he discovered a new world of divine Dahlia varieties, not usually available as cut flowers, to bring back to his Belgravia boutique and concession at Harrods. In a blog post he shares the story behind these delightful flowers.…

This photo took 3 months of planning and 5 hours of arranging flowers

“I Bloom For You” is a new photo in my series I Found The Silence. The idea was created in June 2018, and it was followed by 3 months of planning. The main inspiration was to escape beyond the limits of everyday existence, somewhere where a man can be himself. Escape to a place where we meet ourselves in the purest…

US: Shirley Lyons named 2018 Tom Butler "Floral Retailer of the Year"

Shirley Lyons, former owner of Dandelions Flowers & Gifts, was the recipient of the fourth annual Tom Butler "Floral Retailer of the Year" Award. Opened in 1973, Dandelions Flowers & Gifts is a first-generation, family-owned floral shop in Eugene, OR with a strong emphasis on customer service and…

UK: A day in the life of a florist

Have you ever wondered how it would be to work as a florist? In an article series, Florismart gives you a peek in the life of a florist. This week’s article features Scottish florist Henk Wesselink who not only runs 1 but 2 businesses. How does he do it? "Having two completely different shops can be a…

Flower crowns take over New York runway

While flower crowns have become all but a punchline, Rodarte elevated the beauty look with a high fashion interpretation for its Spring/Summer 2019 show (its first return to New York Fashion Week after two years away in Paris). Models stunned in fresh floral arrangements woven into their hair in a…

UK : Florismart to style second Royal Wedding

On the 12th of October Princess Eugenie will marry her long-term partner, tequila ambassador Jack Brooksbank. Some of the details regarding the ceremony are coming out; the wedding dress, the chapel interior etc. source: Getty Images Regarding the flowers, Express talked to FlorismartUK’s expert florist…

"Somalia: “To me flowers bring in a new light, a solution to the problems faced"

Mohamed Mahamoud Sheik, who opened Somalia’s first flower shop, was killed on 2 August. In this previously unpublished interview posted on www.theguardian.com, he talks about life in war-torn Mogadishu and the importance of flowers. Born to Somali parents in Italy and raised in Tanzania, Sheik was among…

October, 24

Florists in 36 states plan to ‘petal it forward’

As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their…

US (MA): Flowerbomb spruces up bus stop

Commuters in Everett were greeted with an unusual pop of color at a Broadway bus stop recently. Hit with a so-called “flower bomb,” the bus shelter had been drenched with garlands of red, orange, and yellow flowers, in a scene straight out of a Beyoncé photoshoot. The “floral takeover,” which was found…

"New York’s flower district is dying"

West 28th Street once boasted more than 65 wholesalers. Now it’s a handful of second- and third-generation shops. As nearby hotels and condos shoot up, skyrocketing rents have forced out wholesalers and florists who can’t keep up, a pattern seen all over the city as bank branches and drugstore chains…

Partnership to boost professional floristry in China

A partnership is being developed between Florint and Uniflorist, Florint's new member association from China, with the aim to further professionalize floristry in the fast-growing country. The details of the arrangement have been worked out during a recent visit to China by Heinrich Göllner, Florint…

David Austin Roses:

From traditional to contemporary

Floral reporter, Bruce Wright, joined the world’s floral elite at this year’s symposium of the American Institute of Floral Designers (AIFD). He witnessed at first hand three very different design styles using David Austin roses. Here we learn more as he paints a picture of his experience at this annual flower extravaganza. All…

US (CA): Safeway launches Certified American Grown Debi Lilly bouquet

The recently released Certified American Grown Debi Lilly bouquet is now available at Safeway’s Northern California stores. The bouquet began arriving in stores in July, which Congress has declared American Grown Flowers Month. The design features lilies, gerberas and lisianthus and is available in a…


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