Step onto any Highstreet or enter any modern office building and you will notice these commercial spaces have undergone a verdant transformation, with green and floral installations becoming increasingly prevalent." From bustling office lobbies to chic retail stores and upscale restaurants, botanical displays are not just decorative but also enhance customer experiences and overall well-being", explains Adrian Byne, Director at Benholm Group, a provider of planting solutions and headquartered in Falkirk, Scotland (UK).
According to Byne this trend reflects shifting values as well as technological advancements. "The concept of integrating greenery, whether real or realistically artificial, into commercial settings is not entirely new - historically, plants have been utilized for their decorative appeal and ability to create a soothing atmosphere - however, the contemporary surge in popularity can be attributed to several factors."
Urbanization
Urbanization is one of these factors. "As urbanization accelerates and green spaces become scarcer, indoor foliage offers a refreshing respite from the concrete jungle, fostering a connection to nature in otherwise sterile environments. Scientific research has underscored the numerous benefits of biophilic design, which seeks to integrate natural elements into man-made spaces to improve well-being and productivity."
Proven health benefits
Another factor that Byne mentions is that scientific studies, such as the recent 'Reap What You Sow' workplace study from PLP Labs and Benholm Group, reveal that exposure to greenery can reduce stress, boost creativity, and enhance cognitive function. "This makes it a valuable investment for businesses seeking to optimize employee performance, reduce absenteeism, and enhance the workday experience."
Advancements in technology
Furthermore, advancements in technology seem to have played a pivotal role in driving the proliferation of green and floral installations. "Systems such as Enviroculture allow for the cultivation of plants without soil, making it easier to incorporate greenery into unconventional spaces such as vertical gardens and living walls. These innovative techniques not only maximize space but also minimize water consumption and maintenance requirements, making them ideal for commercial settings."
Popularity keeps increasing
The popularity of green and floral installations is poised to continue its upward trajectory, driven by evolving consumer preferences to spend time in beautiful environments. "Businesses increasingly view greenery not just as a decorative element but as an essential component of their corporate identity, allowing them to integrate their brand into biophilic designed spaces."
"As the global focus on health and well-being intensifies, the demand for biophilic design solutions is likely to surge. Businesses will seek to create environments that promote physical and mental wellness, incorporating elements such as natural light, air purification systems, and abundant greenery to enhance occupant comfort and resilience."
The popularity of green and floral installations in commercial spaces represents a harmonious blend of aesthetics, sustainability, and well-being, Byne concludes. "As this trend continues to evolve, it will transform the way we perceive and interact with our built environment and by embracing this botanical beauty, businesses can cultivate spaces that inspire, rejuvenate, and thrive."
For more information:
Benholm Group
www.benholm.com