Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

"It's not just about ideas, you have to implement them as well"

Aviv Flowers challenges industry to increase cut flower consumption

Lucas Vos, CEO of Royal FloraHolland, handed out the first copies of the book '22 ideas to increase global cut flowers', published by Israeli cut flower cooperative Aviv Flowers. The company challenges the industry to take up the gauntlet and use the inspiration provided.

Opening a pop-up flower shop, or developing a concept for flowers on the go; those are ways in which the consumption of cut flowers could increase. But it's not just about having ideas. "You also need to implement them to actually change something," says Shay Lehrmann of Aviv Flowers. So at yesterday's presentation of their book, '22 ideas to increase global cut flowers', at the Expedition Center in Aalsmeer, a challenge to the industry was heard.

Work to be done
"The idea behind this evening and behind the book is that each of our customers and all participants tonight chooses 1 of the 22 ideas, to implement this together with a client in their market or region. We ask everyone to send in a photo or video of the concept. Within a year, we'll then publish a sequel to the book," Shay says.

With the 300-odd guests and this vision in mind, Aviv Flowers hopes to really give the ornamental industry a boost. "We need to do it all together. Ideas are nice, but you also need to implement them to really make a difference in the market."

Lucas Vos was enthusiastic about the concept when handing out the first copies. "What you're showing contributes to my dream: bringing flowers and plants much closer to the consumer." He also emphasized the importance of sustainability in the flower industry. "People need to know that when buying flowers and plants, they're also contributing to a better world, to a better environment."

Below are some pictures of the presentation:

For more information:
Aviv Flowers
Emek Hefer P.O.B 85
Hadera 38100
Tel 972 -4-6126000
Fax 972-4-6335370

Publication date: 11/10/2017



Other news in this sector:

11/20/2017 CAN (ON): Fall economic statement brings mixed bag for agriculture
11/16/2017 Ethiopia: Unrest in Oromia Region leads to worker shortage
11/16/2017 The market of landscaping and nurseries in Morocco
11/16/2017 India: Demonetisation leaves growers in the lurch
11/14/2017 Fairtrade Kenyan roses project audited amid corruption fears
11/14/2017 South Africa: No blossoms for flower business
11/14/2017 Ireland invests millions in horticulture industry
11/13/2017 Kenya: Flower farm workers get 23% pay rise in new deal
11/13/2017 Indo-Dutch cooperation on crop residue management, flower auction
11/13/2017 New Nursery Leaders nurtured in funded study programs
11/13/2017 US: Floral designers share color and texture trends for holidays
11/10/2017 Australia: Call for project proposals for recycled water scheme
11/10/2017 Rwanda: Flower firms eye new markets in Europe
11/10/2017 India: Ukhrul growers urged to commercialize cultivation
11/10/2017 Bangladesh: No more flower offerings at Shirdi
11/10/2017 Colombian flowers color Jamaican events
11/9/2017 Video: See the magic behind New Covent Garden Market
11/8/2017 A study on the technology of protected cultivation in Egypt
11/7/2017 Hungary to help modernise Uganda's agriculture sector
11/7/2017 China: First imported fresh flowers arrived in Hunan Airport


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code