Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




"It's not just about ideas, you have to implement them as well"

Aviv Flowers challenges industry to increase cut flower consumption

Lucas Vos, CEO of Royal FloraHolland, handed out the first copies of the book '22 ideas to increase global cut flowers', published by Israeli cut flower cooperative Aviv Flowers. The company challenges the industry to take up the gauntlet and use the inspiration provided.


Opening a pop-up flower shop, or developing a concept for flowers on the go; those are ways in which the consumption of cut flowers could increase. But it's not just about having ideas. "You also need to implement them to actually change something," says Shay Lehrmann of Aviv Flowers. So at yesterday's presentation of their book, '22 ideas to increase global cut flowers', at the Expedition Center in Aalsmeer, a challenge to the industry was heard.

Work to be done
"The idea behind this evening and behind the book is that each of our customers and all participants tonight chooses 1 of the 22 ideas, to implement this together with a client in their market or region. We ask everyone to send in a photo or video of the concept. Within a year, we'll then publish a sequel to the book," Shay says.


With the 300-odd guests and this vision in mind, Aviv Flowers hopes to really give the ornamental industry a boost. "We need to do it all together. Ideas are nice, but you also need to implement them to really make a difference in the market."

Lucas Vos was enthusiastic about the concept when handing out the first copies. "What you're showing contributes to my dream: bringing flowers and plants much closer to the consumer." He also emphasized the importance of sustainability in the flower industry. "People need to know that when buying flowers and plants, they're also contributing to a better world, to a better environment."

Below are some pictures of the presentation:






























For more information:
Aviv Flowers
Emek Hefer P.O.B 85
Hadera 38100
Israel
Tel 972 -4-6126000
Fax 972-4-6335370
board@aviv-flower.co.il
marketing@aviv-flower.co.il
www.aviv-flower.co.il


Publication date: 11/10/2017

 


 

Other news in this sector:

2/22/2018 ZimTrade signs MoU with Botswana Investment and Trade Centre
2/22/2018 India: Flowers are a 'sunrise industry' for Bengaluru
2/22/2018 China: Guangzhou sees flower markets flourish
2/21/2018 Colombia, Kenya and China: What's their recipe for success?
2/20/2018 "Despite challenges, Ethiopia’s economy still growing strongly"
2/20/2018 China's floral revolution
2/20/2018 NL: Good Valentine’s sales confirm smooth start of flower and plant export
2/20/2018 "Early UK Mother's Day means good start of spring"
2/20/2018 New company boosts Thai flower exports
2/19/2018 US (OK): Specialty crop grants available
2/19/2018 Australian rose growers struggle to compete with imports
2/19/2018 Rosy outlook for Kenya’s flower sector amidst increasing competition
2/19/2018 Doing business in Uganda and Rwanda
2/16/2018 Australian consumers catch on to 'grown not flown' message
2/16/2018 "Let's stop weaponizing flowers for political reasons"
2/16/2018 Brazil: Demand for flowers takes off
2/16/2018 Record number of roses imported to Australia for Valentine's Day
2/15/2018 Kenya: Double taxation a hurdle for the flower sector
2/15/2018 NL: Female rap group fights for living wage African flower pickers
2/15/2018 Ethiopia: Three-day strike in Oromia region leads to worker shortage

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code