FloralDaily attended the trade show to make a photo report.
Click here for the photo report.
Positive atmosphere
The trade show was characterized by a spirit of optimism. Prices at the auction were good, and attendants - especially rose growers - were in high spirits with Valentine's Day approaching. Just like last year, it will be on a weekday (Wednesday), which traditionally means better sales figures. The show also welcomed a lot of new visitors from America, China and the Middle East. The organizers were also very pleased. "If next year's show will be like this one, I'll sign up for that right away," says organizer Dick van Raamsdonk. He says the event has gone to a higher level in all respects. "The show is bigger, we received more visitors and the quality of visitors is higher."
Further growth
Van Raamsdonk is very satisfied, but always sees opportunities for further growth. "We want to keep working on expansion. In recent years, the show developed into a real cut flower event, so next year we'd like to welcome even more companies from this industry and from various countries." So next year there will be more countries participating with pavilions, including a US pavilion where growers from California will present their products.
Click here for the photo report.