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New cut rose variety of United Selections

Finally: the next big red?

"The wait has Finally ended". It's the slogan of the new red rose variety “Finally" of United Selections. It is being produced commercially in Colombia and Ecuador for almost two years and has been well accepted among growers and buyers in the US and Europe. Some even call it the next big red.

Jelle Posthumus and Andrew Neidl presenting the new rose variety Finally at the Proflora in Bogota, Colombia.

New red rose
United Selections invested high amounts in test trialing “Finally" for four years in different climates and altitudes and after satisfactory results it was introduced to their growers with strong data support. "It is very difficult to introduce a new red variety as there are some good and well known varieties on the market", says Andrew Neidl, United Selection's General Manager Latin America. "So, when introducing a new variety, it needs to be a variety that not only has a great color, but has technical and commercial advantages for everyone throughout the chain. And I think we found the variety that has it all”


Advantages throughout the chain
Starting with the grower, “Finally" is a highly productive variety. "Growers in Ecuador and Colombia, who are producing this variety commercially, can expect a minimum of 130 stems per square meter. Then, it maintains its quality during dry transportation which results in a higher quality product for the end consumer, where this red velvet variety can open fully during its 12-15 day vase life (after a week of dry transportation)."  

Paul de Bruin, the breeder of Finally at the IFTF in Vijfhuizen, the Netherlands.

Next big red
It is a difficult task for any breeder to introduce a new red variety on the market, but “Finally” has been valued by the growers and the market for its value and performance  "They know it by name and some even call it the next big red”.

For more information
United Selections
Andrew Neidl,


Publication date: 11/30/2017
Author: Elita Vellekoop



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