Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Manuel Diez of Ecuadorian rose farm Flores Verdes:

Valentine's Day: The dawn of the yellow rose

Yellow roses for Valentine's Day? Yes, they seem to be in high demand this year. Ecuadorian farm Flores Verdes had such a high volume of requests for yellow roses over the last weeks that they are sold out completely. "Red, pink, hot pink and whites used to be the best sellers for Valentine's Day, but yellow roses are close to surpassing all of these colors other than red", says Manuel Diez, Flores Verdes' Sales Manager. In turn, to meet demand, the prices of yellow roses increased as well.

The farm of Flores Verdes, located in Cayambe, Ecuador

High demand for yellow
Over the years, Flores Verdes always had a bit of demand for yellow roses during Valentine's Day, but this year they received more requests than ever. "We received so many orders that we were sold out completely", says Diez.

And a high demand usually results in higher prices. "As we saw with the price of yellow roses this year, such as Brighton, Impact, and High & Exotic, were around 35 percent higher compared to last year during the same period. 

From left to right: Brighton, Impact, and High & Exotic.

What could be the reason for the high demand? Diez does not have a real explanation, but more color in the Valentine's Day bunches seems to be a trend in the US and Europe this year.

Colors better in demand
When considering the demand for roses for Valentine's Day this year, Diez notices an increase in demand for colors in general. "In previous years, our orders during Valentine's usually consisted of 50 percent of red roses and 50 percent color, but this year our orders were closer to 70 percent color and 30 percent red."

Red still Number 1
Red, however, is still the most popular color of Valentine's Day. "This year, we prepared a large pinch of our red roses and this resulted in a huge increase of stems. Usually, we produce around 1 million stems of red roses for Valentine's Day, but this year we broke 3 million. The demand for roses and red roses in particular is larger than we even expected, we are selling our roses nearly as fast as we can process them."

For more information:
Flores Verdes  
Manuel Diez

Publication date: 2/7/2018
Author: Elita Vellekoop



Other news in this sector:

3/15/2018 US: Florida consumers willing to pay more for flowers
3/15/2018 Cold weekend talk of town at Royal FloraHolland Seasonal Trade Fair
3/14/2018 South Korea: Flower market booms in March
3/14/2018 US: Bill to provide Hawaii with floriculture research funding
3/13/2018 India: Floriculture making strides in Nagaland
3/12/2018 UK: Popular UK Mother's Day flowers and plants
3/12/2018 Floriculture business Nepal booms alongside rapid urbanisation
3/9/2018 US: Florists saw rush of orders on Valentineís Day
3/9/2018 Certification responds to increasing demand for sustainability
3/9/2018 Motherís Day means Money Day for UK florists
3/9/2018 "Vietnam, EU likely to sign FTA soon"
3/8/2018 Germany: Is Amazon forcing plant retailers into a price war?
3/8/2018 Women's Day: "Russian market is growing up"
3/8/2018 Slavic men suffer from Women's Day stress
3/8/2018 "Vietnam, EU likely to sign FTA soon"
3/8/2018 Meeting the peak season demand of international floral markets
3/7/2018 Ethiopia considers clustering horticulture farms
3/7/2018 Kenya: Shilling appreciates 0.5% against dollar
3/7/2018 Is relocating abroad an attractive option?
3/7/2018 US: New trucking regulations: The impact on our industry


Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.

  Display email address

  new code