- Flower Bulb and Perennial Sales Position - Portland (Oregon) USA
- Plant Production Scientist - Brooklyn (NY) USA
- Greenhouse Assistant Grower - Abbotsford (B.C.) Canada
- Technical Sales Representative - South Western Ontario, Canada
- Farm Manager - West Africa
- Managing Agronomist - Surinam
- Vegetal Material Programme Leader - Cisterna di Latina (Latium), Italy
- Head of Sales North America - Sacramento (CA) USA
- Inkoop Specialist Holland Product - Netherlands
- Vegetable Grower - Australia
- Australia: Opportunity to comment on national tree standard revision (1)
- Schroll is developing the hydrangea production in Portugal (3)
- US: AFE educational grant applications due June 1 (2)
- "Plenty of opportunities to expand markets outside Russia's major cities" (1)
- Coloured by Gerbera presents new assortment (1)
- "Customers are looking for different shades of red roses" (1)
- US: Is the era of thermal transfer printers over? (2)
- India: Government gives 50% subsidy on a poly house (46)
- Southern hemisphere's largest solar water heating facility at LVG Plants (1)
- Photoreport: Horticontact (1)
Top 5 -yesterday
Top 5 -last month
Top 5 -last week
Mother’s Day means Money Day for UK florists
Quickly after Valentine's Day
UK Mother's Day depends on the date of Easter and as Easter falls early this year, UK Mother's Day does too. This means that it quickly succeeded Valentine's Day (February 14) and it seems to make florists nervous as they think it will affect their Mother's Day sales. However, according to Nijssen, florists do not have to worry. "We have done an inter research and we found that Millennials are willing to spend more money and that flowers score high as a Mother's Day gift. This combination of spending more money and a flower gift will probably result in higher sales for florists."
Next to the early date this year, the weather in the UK made the deliveries a bit challenging. "The snow in several parts of the UK made it a challenge, but we succeeded in delivering everything." Besides that the weather also affected some British growers, but luckily it was limited. "One of our British growers was affected as he could not harvest his daffodil crop due to the cold and the snow."
Carnations - top products
According to Nijssen, besides the usual roses and lilies, the Mother's Day best sellers are the carnations. "Besides that, tulips and other spring flowers did well and interestingly, santini chrysanthemums scored high this year. The most popular foliage this year were various types of eucalyptus and rosemary. Pink is the most popular color for UK mother's day, but yellow, green, purple, white and creme flowers did well too."
Florismart is based in Aalsmeer, the Netherlands, imports flowers from all over the world and supplies florists in the UK. The popularity of UK products is increasing and Florismart has been investing in getting these products on their platform. "The UK growers are eager to connect with the UK florists, but due to their request for lower volumes, selling flowers to florists has not been that attractive to the growers. Now, with florists acting as a buying group via Florismart, the volumes are suddenly no longer an issue." And it seems to work well. The UK grown flowers are gaining popularity among UK florists and for Mother’s Day, the UK grown products were in high demand.
Next to supplying UK grown flowers, Floristmart invests in increasing the popularity of UK grown flowers. "As sign of the start of spring, we gave our florists a free box filled with UK grown daffodils, tulips and hyacinths."
For more information
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 09/19/2018 Ambassadors say reforms in Ethiopia will attract investors
- 09/19/2018 HTA advises on implications of the recently published Agriculture Bill 2018
- 09/19/2018 US: California agriculture leads nation in funding for specialty crops
- 09/18/2018 China: Flower markets that can lift the spirit
- 09/18/2018 Success of Agriculture Bill will be in the details, warns British Growers
- 09/18/2018 Russia: Fewer roses from Kenya and small flowers in bouquets
- 09/17/2018 US (MS): Horticulture industry remains strong in state
- 09/17/2018 'Spectacular super bloom' transforms South African desert
- 09/14/2018 US: Hibiscus blossoms on menus
- 09/14/2018 Australian praise for Dutch flower industry
- 09/13/2018 US: Nursery industry braces for Hurricane Florence
- 09/13/2018 Russia's self-sufficiency drive expands ornamental farms
- 09/13/2018 India: Flower prices soar at Koyambedu on eve of Ganesh Chaturthi
- 09/13/2018 "Vietnam’s surging agro-economy marked by challenging opportunities"
- 09/13/2018 Horticulture in Ivory Coast
- 09/12/2018 Devaluating ruble talk of town at FlowersExpo
- 09/12/2018 Nuffield Zimbabwe seeking applicants for 2019 scholarships
- 09/11/2018 Pakistan: Budding garden industry provides employment opportunities
- 09/11/2018 Turkey: Clustering production of plants and flowers
- 09/11/2018 Indonesia: Sukabumi to export Lucky Bamboo again to India, Malaysia
You guys don''t get a reprieve with Mother''s Day in March. Luckily we have until May before we have more flower shop madness.
Florist, Battle Creek - 2018/03/10 18:44:54.000