Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




UK: "Scented pelargoniums flying off the shelves"

"We are selling out, and this in May!", says UK pelargonium grower Ursula Key-Davis from Fibrex Nursery in Warwickshire. Their sales are already about one third higher compared to last year and according to Key-Davis, this is probably due to the cold and long winter where many consumers lost their pelargoniums. As the weather in the UK improved, consumers started to look for new pelargoniums and the scented are flying off the shelves.



Fibrex Nursery grows many different and exclusive Pelargonium varieties, that they export all over Europe. Currently, they hold the National Collection of Pelargoniums, which means that they have the largest collection of Pelargoniums. "Our National Pelargonium Collection contains over 2,500 different species and cultivars, and we grow 400 varieties commercially," says Key-Davis. All the varieties are showcased in their own 0.5 acre glasshouse.

Part of Fibrex Nursery's National Collection consists of scented varieties; 100 scented varieties of which 30 are used for commercial production. They are growing scented pelargoniums for about 50 years now and the demand for these varieties is growing year by year. Even this year, the demand is way higher compared to last year. "The scented varieties are flying off the shelves", says Key-Davis.

And scent seems to be the focus point of the consumer as there does not seem to be a clear demand for a particular color. "Across the board, all colors are doing well."



Last year was already a very good year for Fibrex Nursery and Key-Davis did not expect that it could become much better, but it did. But why? According to Key-Davis, it is probably because of the bad weather in the UK last winter. Last winter, we have had a lot of snow with frosts, so many people lost their pelargonium that they planted in their garden. So now, they are looking for new ones, I think."   

For more information
Fibrex Nursery LTD
Ursula Key-Davis
Tel: (01789) 720788
Fax: (01789) 721162
e-mail sales@fibrex.co.uk
Honeybourne Road,
Pebworth,
Stratford-upon-Avon
Warwickshire
CV37 8XP
England
www.fibrex.co.uk

Publication date: 5/15/2018
Author: Elita Vellekoop
Copyright: www.floraldaily.com

 


 

Other news in this sector:

8/20/2018 A peek at Belgium garden plant nursery Asra Plant
8/20/2018 NL: Denis Plants ready for a growing future
8/16/2018 UK: Bransford Webbs reaches a decade of environmental accreditation
8/16/2018 "There's a year-round demand for strong green plants"
8/15/2018 “Costa Rican Mother's Day is a nice bonus”
8/13/2018 China: Chrysanthemum plantation helps people fight poverty
8/13/2018 CAN (BC): Flowers from grower to auction
8/13/2018 CAN (ON): Sunflower grower welcomes selfie-takers
8/13/2018 Garden roses inspired by London landmarks
8/10/2018 Australia: Who’s on your nursery SIAP?
8/7/2018 NL: New level of automation reached in new facilities Dutch geranium grower
8/6/2018 T&M's Colin Randel celebrates 50 years in horticulture
8/6/2018 Sustainability: a keyword of this Dutch orchid grower
8/6/2018 Grower in the spotlight: the garden roses from Rosenhof Odendahl
7/20/2018 US (CA): Visit the lily hoop house
7/20/2018 US (FL): Growers raise money for scholarship fund
7/20/2018 Spring Meadow Nursery raises $1 million for breast cancer research
7/20/2018 US (SD): Family reflects on 47 years in the greenhouse business
7/19/2018 "MPS-GAP certification increases your market opportunities"
7/18/2018 Danish grower produces Begonia Maculata from seed

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code