The growers are the breeders' first clients, but they are increasingly looking further into the chain. Breeding a crop that looks beautiful and grows well isn't their only priority anymore. It needs to ship well (so, a more compact crop), shine on the shelves (which means flowering) in order to sell it well too. On top of that, today's generation of consumers is more convenience oriented, so caring for the plant needs to be easy as well.
Today, the FlowerTrials 2018 is coming to an end, and breeders did their utmost best to show as many of their varieties as possible.
Also in Germany, in the Rhineland Westphalia Region, lots of plants were on display. At four locations, six companies presented their varieties, and for two companies (Selecta One and Dümmen Orange) this is even their second location. In contrast to their FlowerTrials location in the Netherlands, these have a trial garden added.
On Monday June 19, the full photo report will be published, but below we show you some of the companies that presented their varieties in Germany.

Andreas Kientzler of Kientzler Jungpflanzen presenting the Bella Dipladenia at a special location in Walbeck, at Schloss Walbeck.

Manfred Mehring-Lemper of Westhoff and Chris Berg, representative of Elsner PAC and Westhoff in North America presenting the Petunia Crazytunia Cosmic Purple (on top of the mix on the right) and Calibrachoa Chameleon Atomic Orange (on top of the mix on the left).

Guenter Kemper of Ebbing Lohaus at the Westhoff location presenting the Primula young plants.

Dr. Martin Geibel of PAC Elsner, he is the breeder of the pelargoniums. The Pelargonium TwoinOne White, a new variety, is presented in this display.