Esmeralda Farms founder Peter Ullrich passed away

The founder of Esmeralda Farms, Peter Ullrich has passed away. "We are deeply saddened to inform you that our friend and industry icon Peter Ullrich passed away last night surrounded by loved ones after a difficult battle with illness. Mr. Ullrich was a pioneer in the flower business, touching thousands of lives around the world with his unparalleled passion. He will forever be an inspiration to us all", wrote the Team Esmeralda Farms Netherlands on their Facebook page on June 30.

The flags at Esmeralda Farms flown at half-mast. Source: Facebook

Peter Ullrich was born in Bad Wildungen, Germany in 1942, and moved to the United States in 1962. He was one of the first growers to establish a presence in Latin America, and foresee the possibilities of its favorable climate in which he could grow flowers on a year-round basis. For over 35 years he has been involved in the international floral industry and has been growing, importing and marketing flowers. He was a pioneer in developing and adopting cutting-edge technologies that not only assist in building better business in the floral industry but creating cleaner and safer working environments for his employees.

Esmeralda Farms is committed to breeding, growing and distributing high quality fresh cut flowers. Based in Miami, Esmeralda is dedicated to the sales, marketing and distribution of flowers and only sells flowers grown by its own operated farms in Colombia, Ecuador and Peru.