Growers showcased seasonal and year-round products to improve sales for their customers. Anticipating festive occasions is just one way of doing so. And growers and suppliers are trying to create more and more of these moments. First day of school? Flowers! Halloween? Flowers! Beat cancer? Flowers! Having a Spa day at home? Flowers!
The PMA is an exhibition where American retailers meet the produce industry. Exhibitors mainly are Latin-American growers and exporters who can meet the demands of this mass market. Like the PMA itself, the Floral Zone is getting bigger and bigger every year. Over the last couple of years a growth of 50% was noticed.
We didn't manage to photograph them all, but made an impression of the exhibition. Check it out here!