British florists are in trouble and have in some cases even been brought to their knees. Since Brexit flowers have become more expensive and, in addition, the pound has lost some value in relation to the euro.
NOS spoke with two florists in the country and asked them about their findings. The one who runs a flower stall in the provincial town of Northampton, says that he can barely keep his head above water. "Prices aren’t as high as just after the elections, but I think that they’re 15% higher on average." She indicates her willingness to keep at it for another year, but if the situation does not improve, she will (have to) stop.
Another florist, Damian Duffy, who runs a flower shop in Watford, is more optimistic. He was and is in favor of Brexit and, even though he also cannot escape the price increases, he is confident that there will be a recovery. "The Netherlands and the rest of the EU aren’t irreplaceable" and if the old balance in the market is not restored, "I'm going to focus on other purchase markets in the longer term. For example, I know that South America, South Africa, India and China also produce beautiful flowers."