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Boomaroo Nurseries launches Waterwick in Australia

Australian ornamental grower and vegetable seedling supplier Boomaroo Nurseries is introducing the Waterwick system in Australia. This morning, the nursery's General Manager Andrew Burgess and National sales Manager Richard Herzina, along with their merchandise team helped launch the new self watering system for plants by visiting many of the Victorian Bunnings Warehouse stores through which Waterwick is sold.

Andrew Burgess with a Bunning shop employee.

Waterwick is suited to many indoor and patio pot plants, initially Boomaroo and Bunnings are offering a line of Maidenhair Ferns, Gerberaís and some Basil pots. The plants come ready to use with the waterwick already inserted and are presented in a decorative cover pot from TEKU.

Waterwick is a system that provides plants with just the right amount of water by using the blue-and-white cord that extends into a water reservoir. It can be applied automatically before or during cultivation and keeps plants perky through transportation and in retail displays. All you have to do is keep the reservoir filled with water so the system doesn't run out.

Burgess has high hopes for this concept to succeed. "It has a number of benefits, not only for the end consumer, as they can enjoy a ready-to-use, long-flowering and low maintenance plant, but also for the retailers. In Australia, the temperatures are high, so watering the plants regularly is required and often leads to losses. If the plant can water itself, this problem is solved."

This morning, February 10, Burgess presented their first Waterwick system equipped plants in Valentine's Day pots at Bunnings in Victoria, New South Wales and South Australia. "Valentine's Day is one of the most important days for florists here in Australia, but of course, we try to get a piece of the pie with something a little different", he says.

"Our plan is to offer more plant varieties in Waterwick, and target event days like Mothers day and Christmas as it makes the perfect gift or house decoration while being easy to care for."

For more information
Boomaroo Nurseries Pty Ltd
Andrew Burgess
General Manager - Greenlife
105 St. Andrews Drive, Lara.  Vic 3212
T: (03) 52 82 2199 
Fax: (03) 52 82 3969

Visser Supplies
Mijlweg 18
3295 KH 's-Gravendeel
P.O. Box 5103
3295 ZG 's-Gravendeel
The Netherlands
+31 (0) 78 673 98 00
+31 (0) 78 673 34 34

Publication date: 2/10/2017
Author: Elita Vellekoop



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