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NL: Valstar and Dümmen Orange partner in pot roses

Plantenkwekerij Valstar plant nursery and breeder Dümmen Orange have signed an agreement concerning the production and marketing of the pot rose assortment in the Netherlands. For Valstar this offers opportunities for growth with a new product. For Dümmen Orange it is a logical step in its strategy to outsource the cultivation of end products which do not fit its core activities.

Jan Valstar: "Pot roses fit into our business. We noticed that our customers are looking for partners with a wide range of plants. Pot roses complement our current assortment which will enable us to become more important to our customers." The cultivation cycles will be prepared over the next few months so that the first roses can be sold in the second half of the year. The pot roses will be available in a 10.5 cm and a 12 cm pot and will be supplied in a full range of colours.

Philippe Veys from Dümmen Orange: “Olij Breeding pot roses were added to the Dümmen Orange assortment in 2016. In Valstar we have found a solid, reliable partner which can further expand the market for this product group."

The number of varieties currently available will be expanded over the coming period and the two companies will be working on positioning the entire line with a new image. During the preparatory phase, ideas were developed with regard to concepts and options that will be valuable for the market.

For more information
Dümmen Orange

Steenenburchweg 31
2691 LX ‘s Gravenzande
T: +31(0)174 212021

Publication date: 2/17/2017



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