Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




NL: Valstar and Dümmen Orange partner in pot roses

Plantenkwekerij Valstar plant nursery and breeder Dümmen Orange have signed an agreement concerning the production and marketing of the pot rose assortment in the Netherlands. For Valstar this offers opportunities for growth with a new product. For Dümmen Orange it is a logical step in its strategy to outsource the cultivation of end products which do not fit its core activities.

Jan Valstar: "Pot roses fit into our business. We noticed that our customers are looking for partners with a wide range of plants. Pot roses complement our current assortment which will enable us to become more important to our customers." The cultivation cycles will be prepared over the next few months so that the first roses can be sold in the second half of the year. The pot roses will be available in a 10.5 cm and a 12 cm pot and will be supplied in a full range of colours.

Philippe Veys from Dümmen Orange: “Olij Breeding pot roses were added to the Dümmen Orange assortment in 2016. In Valstar we have found a solid, reliable partner which can further expand the market for this product group."

The number of varieties currently available will be expanded over the coming period and the two companies will be working on positioning the entire line with a new image. During the preparatory phase, ideas were developed with regard to concepts and options that will be valuable for the market.

For more information
Dümmen Orange
www.dummenorange.com



Valstar
Steenenburchweg 31
2691 LX ‘s Gravenzande
Netherlands
T: +31(0)174 212021
www.valstarplant.nl

Publication date: 2/17/2017

 


 

Other news in this sector:

8/16/2017 Kenya Horticultural Council officially launched
8/16/2017 Dümmen Orange hires new Western US sales manager
8/15/2017 Thailand: Agricultural Fair gains more international attention
8/14/2017 Heliospectra appoints Peter Nyberg as new Head of Technology and Development Department
8/14/2017 UK: Two new Account Managers joining Farplants
8/14/2017 “Growth is an important condition for survival”
8/11/2017 US: PlantHaven's marketing efforts awarded
8/11/2017 UK: Dr. Gracie Barrett joins Tristram Plants management team
8/11/2017 Kenya Flower Council certification scheme undergoes re-assessment
8/10/2017 Veiling Rhein Maas: New name for the Import Handling Department
8/10/2017 Management change at Pöppelmann TEKU
8/10/2017 Industry mourns passing of Francis Kwong
8/10/2017 FTD announces Q2 results
8/10/2017 US (CA): Cal Poly aspiring entrepreneur named Shinoda Scholar of the Year
8/9/2017 Koen Pack USA appoints new West Coast account manager
8/9/2017 UK: Florismart wants to end Dutch monopoly using tech
8/9/2017 US: Master Nursery Garden Centers adds Griffin to vendor roster
8/8/2017 Mexican firm buys 80% of Netafim for $1.5b
8/8/2017 US: Bringing top talent to the floral industry
8/8/2017 Finding spare parts just got easier

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code