Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




€ 142 million

Record Valentine's turnover for Royal FloraHolland

In the last full week before Valentine's Day, the turnover was € 142 million. This is the highest turnover ever recorded in the history of Royal FloraHolland.

FloraMondo also realised a new turnover record. In week 6 almost €6 million were traded via FloraMondo. Valentine's Day is more a flower event than a plant event. The flower turnover was almost €100 million, the highest ever turnover for flowers in one week. Turnover grew by 9% compared with week 6 in 2016. The number of items declined by 5%, while the average price rose by 15%.



300 million stems
Of the total supply of 300 million stems of cut flowers in this week, one-third consisted of roses, one-third of tulips and one-third for the rest of the assortment. The supply of tulips and roses was under pressure: the supply of roses decreased by 8%, the supply of tulips by 11%. The majority of the roses came from abroad, only 20% of the total supply of roses came from the Netherlands.

Growth in turnover of houseplants 11%
For houseplants, the growth was derived more from the quantity of items. The supply increased by 7%, and the average price rose by 4%. It became evident from the proportion of supply of the different products that plants are not as important gifts on Valentine's Day. The supply of pot roses increased by 10%, while the number of Kalanchoë - not really a Valentine's Day plant - rose by 43% and thus showed the greatest increase.

Source: Royal FloraHolland

Publication date: 2/17/2017

 


 

Other news in this sector:

12/18/2017 Kenya: UN action set to revive Lake Naivasha
12/18/2017 Zimbabwe: Growers urged to get organized
12/18/2017 Japan: Cyclamen losing popularity as year-end gift
12/18/2017 Netherlands: Cut flower turnover rising
12/18/2017 Growers more influence on pricing with clock presale
12/15/2017 Florida greens growers predict Valentine’s Day shortage
12/15/2017 Ethiopian hypericum farm adapts to changing climate
12/15/2017 NL: Export flowers and plants towards new record of €6 billion
12/14/2017 US (NJ): Celebrating Garden State poinsettias
12/14/2017 Challenges and opportunities for the green retail trade
12/14/2017 Christmas means tulip fever in Norway
12/13/2017 Ireland signs agricultural agreement with Kenya
12/13/2017 India: Flower prices skyrocket as winter sets in
12/13/2017 Auction prices yellow, orange roses hit critical low
12/12/2017 EU: Snow disrupts floral trade
12/12/2017 ‘Ecuador, land of virginal opportunities’
12/12/2017 US: PMA's glimpse of the future of floral
12/11/2017 Denmark: Better schlumbergera season for Rosa Danica
12/11/2017 US (HI): Floriculture and nursery products value highest since 2009
12/11/2017 East Africa, Eastern Europe strengthen ties

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code