Announcements

Job offersmore »

Tweeting Growers

Last commentsmore »

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




€ 142 million

Record Valentine's turnover for Royal FloraHolland

In the last full week before Valentine's Day, the turnover was € 142 million. This is the highest turnover ever recorded in the history of Royal FloraHolland.

FloraMondo also realised a new turnover record. In week 6 almost €6 million were traded via FloraMondo. Valentine's Day is more a flower event than a plant event. The flower turnover was almost €100 million, the highest ever turnover for flowers in one week. Turnover grew by 9% compared with week 6 in 2016. The number of items declined by 5%, while the average price rose by 15%.



300 million stems
Of the total supply of 300 million stems of cut flowers in this week, one-third consisted of roses, one-third of tulips and one-third for the rest of the assortment. The supply of tulips and roses was under pressure: the supply of roses decreased by 8%, the supply of tulips by 11%. The majority of the roses came from abroad, only 20% of the total supply of roses came from the Netherlands.

Growth in turnover of houseplants 11%
For houseplants, the growth was derived more from the quantity of items. The supply increased by 7%, and the average price rose by 4%. It became evident from the proportion of supply of the different products that plants are not as important gifts on Valentine's Day. The supply of pot roses increased by 10%, while the number of Kalanchoë - not really a Valentine's Day plant - rose by 43% and thus showed the greatest increase.

Source: Royal FloraHolland

Publication date: 2/17/2017

 


 

Other news in this sector:

6/22/2017 Royal FloraHolland closes florists clock in Naaldwijk
6/21/2017 New roadmap for Australian nursery industry
6/21/2017 India: Saplings are flying off the shelves
6/21/2017 Australian wildflowers popular in Japan
6/19/2017 Kenya flower industry addresses sustainability
6/16/2017 Japan challenged by aging among farmers
6/16/2017 Revenue FloraMondo Clock Presale for roses increased 60%
6/15/2017 Dutch exports up 7.5% to € 3 billion
6/14/2017 US: Hawaii becomes first state to formally adopt climate accord pledges
6/13/2017 "Canada and US to keep agricultural trading relationship strong and growing"
6/12/2017 CAN (ON): Flower growers shocked by new costs of production
6/9/2017 Preparing different product groups at the auction
6/8/2017 Slight decrease in import season at Veiling Rhein-Maas
6/8/2017 June is California Grown Flowers Month
6/8/2017 Uganda: Flower farms licensed as Free Zones
6/7/2017 Tulips bloom as Indian farmers discover flower power
6/6/2017 US (WI): Unseasonable weather dampens business
6/2/2017 China, Bulgaria hope to deepen agricultural cooperation
6/2/2017 US: 60 percent of florists report improved sales on Mother’s Day
5/31/2017 Kenya: Flower exports to keep deficit in check

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code