Benary, Volmary establish joint venture for North America

As the industry has been and is continuing to undergo substantial changes, Benary, as an independent breeder of strong genetics has decided to start offering an alternative way to market its products to growers in North America. To make transactions more direct and efficient, as well as to increase the value for grower customers, Benary has joined forces with Volmary to create a new joint venture called Benary+.

Benary+ will sell directly to growers in the USA. Benary+ will offer seed from Benary’s seed breeding, as well as unrooted cuttings from Volmary’s vegetative breeding. They feel that this new business model of Benary+ gives the grower more choices, plus the unique opportunity to order products directly from the source. It also gives the company the opportunity to provide customers with longer term availability information on products, and to work more closely with growers to invest in new breeding lines that meet the demands of an ever changing market.

Ernst Benary of America will continue to maintain traditional seed distribution through broker sales channels under the Benary name.

Based in Muenster Germany, Volmary GmbH, is a family owned company. Volmary roots and ships thousands of plug trays of their cuttings each week. In addition to the new Benary+ distribution initiative in North America, Benary and Volmary have also joined forces in their vegetative breeding activities.

For more information:
Benary Plus
195 Paulsen Road
Watsonville, CA 95078
Phone: 1-844-4BENARY (1-844-423-6279)
Fax: 1-831-741-4224
order@benaryplus.com
info@benaryplus.com
www.benaryplus.com