Australian Flower Festival draws 250 industry members
Departing from more traditional industry conference formats, the organisers of the Flower Festival cultivated a fresh ‘music festival’ atmosphere to capture the fun of floristry whilst also providing essential information to help attendees manage and grow their businesses.
“This event is the first of its kind and from the feedback we’ve received that it’s something the Australia floristry sector has been crying out for”, said organiser Shane Holborn, Executive Officer of the Flower Association.
“It was a fantastic opportunity for florists to connect with each other, as well as with the growers and allied traders whose products and services they depend on every day“.
The event attracted nearly 250 industry members and featured Business and Tech ‘Stages’ which were only open to registered industry members featuring presentations on issues affecting Australian florists’ livelihoods and futures, including business management and new business technologies. The Inspiration and Competition ‘Stages’ featured live-action flower arranging and were also open to the public as a promotional initiative for the industry.
For more information:
Flower Association of Queensland
P.O. Box 327, Cleveland Qld 4163 Australia
T: +61 7 3821 3350
faqi@flowersqueensland.asn.au
flowersqueensland.asn.au